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Interested in working with us? You’re invited to complete this case assessment!
We use intriguing and relevant case assessments in order to better underst and how you as a job c andidate can critically think. We expect this assignment to take no more than 1-4 hours to complete. If you’re interested in professional opportunities at our company, please review the case and complete the assignment that is detailed below…
|Tagline||Mysteria is an independent premium cosmetics label focusing to create high-quality products that are natural, chemical free, and functional while promoting lip health|
|Growth Stage||Established Startup|
|Description||Mysteria Cosmetics has taken off over the past year, selling thousands of units to customers across the globe. Today, the company is scaling quickly, but the whole process, including sourcing raw materials, product development, product formulation,marketing, and sales are done by the two co-founders exclusively. They’re very excited to open up their company for the first time to students so that they can gain a better understanding of their business.|
|Explainer Video||ARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode|
The Case Assignment
Sales and Marketing Channel Assessment, Performance Recommendations and New Strategy Development
Mysteria Cosmetics needs help analyzing their sales and marketing strategy. Through a careful analysis of their current strategy, they’re hoping you can make recommendations on how they might be able to reach more customers more effectively. They’re looking for a comprehensive plan of how they can launch a new strategy and the outcomes they can expect if successful.
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