Capstone – Project
Understanding The Buyer Journey for Voice Over Talent
A Collaboration Between
As Voices.com continues to grow and change the way clients access and connect with voice-over actors across the globe, you need to gain deeper insight into their existing and prospective clients, including an analysis of their spending habits, motivators, influencers in the decision-making process and more. The goal is to inform the Voices.com management about how they might be able to better acquire and customers.
To help Voices.com, it’s imperative that the students understand both current customers and prospective buyers in the US. Notre Dame students will engage in primary audience research to provide an in-depth look into the barriers and opportunities that exist along the voice-over purchase journey. The research will also uncover current audience perceptions of Voices.com and its competitive set, as well as test brand messaging across key audience segments.
- About the company: https://www.voices.com/company/about
- Leadership team: https://www.voices.com/company/leadership
- Investors: https://www.voices.com/company/investors
- Industry recognition: https://www.voices.com/company/awards
- Industry reports and analysis: https://www.voices.com/company/reports
- Attain hands-on qualitative interview experience with industry prospects
- Create quantitative surveys based on primary market research
- Analyze the data they collect to formulate a calculated report that addresses the audience, spending habits, key drivers, barriers and opportunities that exist along the voice-over purchase journey
Project Topics
Data Management
Reporting, Financial Planning & Analysis
Research & Development
Company Information
Company Overview
N/A
Experiential Learning Program Details
| School | University of Notre Dame Mendoza College of Business |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 1-3 Hours Per Week |
| Company Time Commitment | 3-5 Hours |
| Duration | 0.43 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
Project Resources
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Industry Mentors
Academic Mentors
Assigned Students
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