Capstone – Project Charter

Elevating the Chef-Connected Experience

A Collaboration Between

Engagement Synopsis

HUNGRY needs help elevating their customer experience from great tasting food to a true chef-connected experience. We want to figure out how to elevate the Chef experience at each office catering lunch and office event.  They need help researching, interviewing, and visualizing data related to key stakeholders like their customers (admins/office managers -buyers) and end users (those who are eating the food). They’re ultimately trying to create better customer loyalty and fanatics that are open to sharing their experience with others in their network.  How great would it be to get lunch at your office that included a picture and video of the chef and pop-in Chef visits. Should we do speeches, demonstrations, photos with the chef?  The ultimate goal is to help HUNGRY shift the business from a sales-driven, linear growth model to one with a more of an exponential growth profile. They want to leverage best practices from companies like Uber that provide premium offerings with higher margins alongside traditional offerings (like Uber Black), which can help them scale more quickly.

HOST VENUE ADDRESS

  • 1560 Wilson Blvd, Arlington, VA 22209, USA

REQUIRED PREREQUISITES

  • Appreciation for Food & Beverage market
  • Understanding of B2B business model
  • Understanding of online marketplaces

LEARNING OBJECTIVES

  • Students will gain sales skills.
  • Students will gain marketing and research skills.
  • Students will learn how to become great entrepreneurs.
  • Students will learn how to innovate.
  • Students will learn how to thrive in a start-up ecosystem.

Company Information

CompanyHUNGRY
HQVirginia
RevenueUnlisted
Employees50-100
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.tryhungry.com

Company Overview

HUNGRY is a food-tech start-up disrupting a highly fragmented, $21 billion, corporate catering industry by providing a data-driven digital marketplace that offers a unique supply of top chefs to corporate offices everywhere. The company utilizes machine-learning technology to reduce the pain points of traditional office catering. HUNGRY’s digital marketplace is a shared economy platform that provides office workers with access to a network of the best local chefs and allows chefs to efficiently sell their most authentic dishes directly to consumers. The variety offered by HUNGRY provides for an unparalleled experience of a one-stop catering service that provides higher quality food at a lower cost. HUNGRY’s proprietary optimization algorithms work to simplify the ordering process by providing clients with individually curated menus that are sure to please their employees. By combining the machine learning AI with HUNGRY’s exclusive network of top chefs, HUNGRY allows clients to place their catering needs on autopilot with the reassurance that they will always receive a great experience without the repetition that would occur with any other traditional caterer or restaurant. HUNGRY’s top chefs include a former White House chefs, a 3-time Chopped Champion, & even a James Beard Award winner. The food quality, authenticity, & connection to local chefs is unique to HUNGRY. We already have many happy HUNGRY customers like Twitter, AOL, Hilton, Microsoft, Sotheby’s, Deloitte, Cooley, 1776 and many other local companies who value the amazing food experience they can provide and who see the culture and productivity benefits that come from providing breakfast and/or lunch for their teams. I invite you to give HUNGRY a try at www.TryHungry.com

Company Supervising Team

President & Co-Founder

Shy

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Level
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments InvolvedCorporate Social Responsibility
Customer Service
Data Management
Growth Strategy
Marketing
Operations
PR & Communications
Product Design & Development
Quality Control
Research & Development
Sales & Business Development
Software Design & Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 17, 2019

    STUDENTS ON-SITE: FINAL PRESENTATION

Key Milestones & Project Process

  • October 14, 2019 - Part 1: Analysis of Current Product Offering & User Experience

    • What does the current customer experience look like?
    • How has this changed over time?
    • What improvements does the company plan to make with the customer experience?

    Suggested Deliverable:

    At the end of day-one, please prepare notes on the questions above to discuss with the team as a debrief.

  • October 16, 2019 - Part 2: Brainstorm Ideas and present ideas to HUNGRY Team for feedback

    • Brainstorm Chef elevated experiences
    • Research competitors
    • Share ideas with HUNGRY team members for feedback.

    Suggested Deliverable:

    Debrief with Shy at the end of the day.

  • October 18, 2019 - Part 3: Final Presentation

    • Present or showcase a few new HUNGRY Chef-connected experience ideas

    Suggested Deliverable:

    Live presentation for team