Capstone – Project Charter

A diversity inclusion platform for recruiting

A Collaboration Between

Engagement Synopsis

The goal, develop a goto market strategy targeting creatives, associations, and groups exploring or using custom software to connect brand, community and membership, to an offering. Deliverables will include: 1. Keyword Research 2. Content development 3. Create and execute PPC, social media, and email marketing campaigns.

Company Information

CompanyThe Innovia Group
HQ
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring Potential
Website

Company Overview

Company Supervising Team

Company Admin

Robert

[email protected]

Course Info & Engagement Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramLIU IQ
CourseLIU IQ Student Consulting
LevelUndergraduate
Students Enrolled7 Students Per Project (20 Students Enrolled)
Meeting Day & TimeTuesdays 2:00 - 4:50 PM ET
Student Time Commitment8-15 Hours Per Week
Company Time Commitment1 Hour
Duration13 weeks (02/04/2020 - 04/28/2020)
Departments InvolvedCorporate Social Responsibility
Operations
Org Culture, D&I
Sales & Business Development
Software Design & Development
File Attachments

School Supervisors

Instructor

Graziela

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • December 2, 2019

    School faculty will begin interviewing interested companies and discuss project ideas.

  • January 10, 2020

    Final date for companies to express interest in participating.

  • January 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • February 4, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 17, 2020

    MID-POINT PRESENTATION: Showcase results so far

  • April 28, 2020

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process

  • February 21, 2020 - Marketing Plan

    Refine the company’s marketing plan to align to its target audiences Creatives building community driven businesses and representatives of associations and groups.


    Suggested Deliverable:

    – power point or document summarizing the marketing approach.- finalized customer personas.

  • March 17, 2020 - Creative campaign

    Identify keywords, messaging and create content that is aligned to messaging that will be used in PPC, social media, and email.


    Suggested Deliverable:

    Deliverables include:

    1. blog articles
    2. instagram posts
    3. facebook posts
    4. drip email campaigns
    5. web traffic reporting to measure campaign results