Capstone – Project Charter
A diversity inclusion platform for recruiting
A Collaboration Between
|Company||The Innovia Group|
Company Supervising Team
Course Info & Engagement Details
|School||Long Island University C.W. Post (LIU Post)|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.|
|Course||LIU IQ Student Consulting|
|Students Enrolled||7 Students Per Project (20 Students Enrolled)|
|Meeting Day & Time||Tuesdays 2:00 - 4:50 PM ET|
|Student Time Commitment||8-15 Hours Per Week|
|Company Time Commitment||1 Hour|
|Duration||13 weeks (02/04/2020 - 04/28/2020)|
|Departments Involved||Corporate Social Responsibility|
Org Culture, D&I
Sales & Business Development
Software Design & Development
There are currently no students assigned.
December 2, 2019
School faculty will begin interviewing interested companies and discuss project ideas.
January 10, 2020
Final date for companies to express interest in participating.
January 17, 2020
School faculty and project champion finalize project charter, legal documents, and background materials.
February 4, 2020
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
March 17, 2020
MID-POINT PRESENTATION: Showcase results so far
April 28, 2020
OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.
Key Milestones & Project Process
February 21, 2020 - Marketing Plan
Refine the company’s marketing plan to align to its target audiences Creatives building community driven businesses and representatives of associations and groups.
– power point or document summarizing the marketing approach.- finalized customer personas.
March 17, 2020 - Creative campaign
Identify keywords, messaging and create content that is aligned to messaging that will be used in PPC, social media, and email.
- blog articles
- instagram posts
- facebook posts
- drip email campaigns
- web traffic reporting to measure campaign results