Capstone – Project Charter

Client and Competitor Research and Marketing Strategy

A Collaboration Between

Engagement Synopsis

Ciall  (pronounced KEEL) Clinical Services, LLC  is an innovative clinical resourcing firm focused on providing clinical development and operations expertise to venture capital portfolio companies and biotech/pharma industry sponsor companies.  In this collaboration MBA students will research potential venture capital clients and obtain information on their biotech/pharma startup portfolio including research stage, current resources, and if possible obtain information on their needs relative to our offerings.  In addition students will conduct research to determine who our global competitors are (if any), and based on the information obtained will develop a go-to-market  strategy to differentiate us from any competitors and fine-tune our service offerings to better fit with our target client needs.

HOST VENUE ADDRESS

  • 3434 South Burdick, Kalamazoo, Michigan (Ciall operates out of an office in the Agio Imaging building)

REQUIRED PREREQUISITES

  • None

LEARNING OBJECTIVES

  • Understand the Venture Capital landscape in the biotech/pharma industry and how VCs resource their portfolio of companies
  • Determine who supports these VCs for resourcing needs and how they market their services
  • Learn the key resources and services required to take a new investigational drug product from the bench to human testing

Company Information

CompanyCiall Clinical Services, LLC
HQMichigan
RevenueUnlisted
Employees1-5
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects
Websitewww.ciallclinical.com

Company Overview

Ciall Clinical Services, LLC is an innovative clinical resourcing firm focused on providing clinical development and operations expertise to venture capital portfolio companies and biotech/pharma industry sponsor companies. Across all biotech/pharma companies there are common clinical activities that are required by regulations and/or industry best-practice to ensure quality planning and conduct of clinical studies. These activities require clinical expertise and resourcing but may not always require full-time individuals due to the early stage of drug development or financial constraints of a newer company. Ciall fills this need for our clients by providing team of experts who provide clinical development and operations services for a single company or common services across a suite of portfolio companies.

Company Supervising Team

Company Admin

Pamela

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Marketing
Sales & Business Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 3, 2020 - Biotech/Pharma VC Market Due Diligence

    Research potential VC clients and obtain information on their biotech/pharma startup portfolio including the following for each company in the portfolio:  company name, location, research stage, current resources, and if possible obtain information on their needs relative to our offerings


    Suggested Deliverable:

    Sortable listing of potential VC clients and each company in their portfolio

  • March 4, 2020 - Quick Competitor Analysis

    Determine who our global competitors are (if any) including their location, size, and service offering listing and current clients.  If no exact match competitors are found also provide information on potential competitors operating in a similar space or with offerings that partially crossover Ciall’s offerings


    Suggested Deliverable:

    Sortable listing with details above

  • March 5, 2020 - Develop a Go-To-Market Strategy

    Develop a go-to-market strategy to differentiate us from any competitors and fine-tune our service offerings to better fit with our target client needs


    Suggested Deliverable:

    Provide the Ciall team with a full set of recommendations for reaching our target clients and gaining their appreciation for the value that the Ciall model provides