Capstone – Project Charter

Design the growth strategy: A scalable nationwide business model

A Collaboration Between

Engagement Synopsis

The project goal is to find out the best growth strategy for the next 5 years. It should focus on designing a scalable business model based on technology and strategic partnership. Technology, such as a meeting room booking system that adjusts rates according to the demand, can be helpful to optimize occupancy. On the other hand, finding a strategic partner can be crucial to start operations in other cities without opening our own place. (E.g look for physical unused spaces but already implemented as meeting or conference rooms). Additionally, according to the increasing demand for digital products, our strategy has to consider virtual meeting rooms as part of our portfolio.

Company Information

CompanyLa Moneda Centro de Capacitación
HQINTERNATIONAL
RevenueUnlisted
Employees10-25
StageSmall Business
Hiring PotentialFollow-on Projects
Websitehttp://cclamoneda.com/

Company Overview

Our conference & meeting room venue ranks among the top five companies in Peru in that industry because we offer an integrated service, not only the optimal infrastructure to ensure an effective meeting, but also a corporate catering service. We became a strategic partner of large private companies and government institutions for employee training.

Company Supervising Team

General Manager

Claudia

[email protected]

Course Info & Engagement Details

SchoolUniversity of Richmond
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramProfessional MBA
CourseSummer International MBA Consulting
LevelGraduate
Students Enrolled12
Meeting Day & Time6:15-8:50 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration5 weeks (05/25/2020 - 06/26/2020)
Departments InvolvedGrowth Strategy
Marketing
Product Design & Development
Research & Development
Sales & Business Development
File Attachments

School Supervisors

Instructor

Thomas

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • May 8, 2020

    FINAL DATE FOR COMPANIES TO EXPRESS INTEREST

  • May 15, 2020

    FINALIZE PROJECT DETAILS

  • May 25, 2020

    LAUNCH PROJECT VIRTUALLY

  • June 26, 2020

    FINAL PRESENTATIONS

Key Milestones & Project Process