Capstone – Project Charter

Develop Associate Board of Ambassadors Expansion Strategy

A Collaboration Between

Engagement Synopsis

The American Cancer Society (ACS) is looking to nationally scale the Associate Board of Ambassadors (ABOA) strategy they've developed in Chicago. The ABOA in Chicago is the largest and most successful board of young up-and-coming leaders that are committed to serving ACS through fundraising and events. The Chicago ABOA currently includes 150 young professionals who raise $500,000 successfully each year. The leadership team in Chicago is excited to work with you to assemble a launch playbook for ABOAs in new markets. They expect you'll help them analyze why the strategy has been successful in Chicago, how to jumpstart the ABOA program in new markets, identify the markets that are most ripe for an ABOA, establish a set of expectations and rewards for new cities, and ultimately help shed light on how the ABOA strategy will impact the ACS in the mid-to-long term.


  • 225 North Michigan Avenue, Suite 1200, Chicago, IL 60601


  • Open to all students.


  • Understanding non-profit fundraising
  • Understanding of the ACS non-profit model
  • Understanding of how cancer is impacting families in the US
  • Understanding of the importance of engagement from young professionals
  • Understanding the importance of diversity and inclusiveness

Company Information

CompanyAmerican Cancer Society
StageLarge Enterprise
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

At the American Cancer Society, we're on a mission to free the world from cancer. Until we do, we'll be funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention. All so you can live longer — and better.

Company Supervising Team

Executive Director, Illinois


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedData Management
Growth Strategy
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 3, 2020 - Get Up-To-Speed on ACS and the Current Associate Board of Ambassadors (ABOA) in Chicago

    • Learn more about the American Cancer Society. What does the organization do? 
    • Evaluate the current ABOA Model in Chicago?
      • Why did they develop an ABOA? 
      • What works well?
      • What can be improved?
      • How are young professionals recruited?
      • How diverse and inclusive is the ABOA? Consider industry and leadership background/demographics
      • Does the ABOA represent the community they serve?
      • Where else besides Chicago does the ABOA exist? Why have/haven’t they been successful to-date?

    Suggested Deliverable:

    Prepare for executive team interviews from various offices

    Prepare for Leadership Interviews from Chicago ABOA

  • March 4, 2020 - Develop ABOA Expansion Strategy

    • How do ACS markets outside of Chicago think about building an ABOA?
    • Have they tried? What are some of their challenges?
    • How would you roll out an ABOA in a new city?
    • How do you think about Diversity and Inclusiveness when building an ABOA?
    • How do we set goals for the ABOA in new cities? (Think about short term, mid-term, and long-term goals)
    • How do we incentivize the highest performers of the ABOA in a sustainable way? Consider tiered markets and goals based on city-by-city criteria
    • What markets seem optimal for launch based on the success in Chicago?  Choose 10 and defend your choices

    Suggested Deliverable:

    Develop ABOA Growth Strategy and Launch Toolkit for New Cities (With overview of program based on Chicago’s success so far)

  • March 5, 2020 - What does ABOA look like in 3-5 years if successful?

    • What’s the future of the ABOA strategy?
    • How do you expect the ABOA Strategy to change and grow over time?
    • What resources are needed from ACS to develop this robust ABOA strategy?
    • What outcomes will the ABOAs produce related to fundraising, events and more over the next 3-5 years?

    Suggested Deliverable:

    Showcase growth and impact of the ABOA strategy on ACS over the mid-to-long term