Capstone – Project Charter

Digital Strategy Proof of Concept for “Coolest Spring Break Ever” Video Game Competition

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Engagement Synopsis

Players' Lounge is a website and now app where gamers can play their favorite video games for money. Our platform is extremely popular with young men age 18-25, a lot of those are on college campuses. We offer competitions and tournaments with prizes from $1 to $10,000. The games we offer are Madden, NBA2K, Call of Duty, Fortnite, and other games that are very popular with young American men in the college age demo. Our product has been live for several years and has historically been a little too focused on individual accomplishment. We are building a technology that will focus on gamers to be playing in individual competitions but as part of a group - referred to as a "Clan" in most video games. The project that we're building is targeting SPECIFICALLY young men at American colleges to play video games socially, semi-competitively, and collaboratively. It is the type of concept that should go viral very easily with Greek-life organizations, sports teams, in dorms, etc. I have personally brought on and worked intimately over the course of our startup with many interns - most of them college athletes, like my business partner and I were at Wesleyan University (CT) on the soccer team. We have hired several of those folks for full-time positions and are hoping to bring some college students on to work on this project to identify a rising star or two to hire for our organic outreach and sales departments. Those are full time roles that would/could be made available as soon as a student demonstrated his/her/their ability.

Company Information

CompanyPlayers’ Lounge
HQNew York
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Players’ Lounge is a platform where gamers can play their favorite video games against others for prizes. Today, players earn millions of dollars in prizes every month. The idea came we enjoyed LAN parties, an old-school term for a bunch of people hooking up consoles to TVs and gaming competitively together in the same room. We played a lot of FIFA, and we missed doing this post college. We decided to start hosting gaming nights at bars, where we people from across the tri-state area would come to play in a FIFA tournament. It was an easy sell to the bars – they had bingo and trivia to bring in patrons on a weeknight. Why not add gaming? During these events we discovered that there was a problem in need of solving. There was a massive market of casual -- yet competitive -- gamers but no infrastructure for them to compete in an easy way. One approach would be to keep scaling out these events but the appetite was much bigger that. The internet can bring the joy of competing in a low stakes video game tournaments to everyone, at any time. And by extension, the community around it grows and becomes much more accessible. Today there are 350m gamers above the age of 18 playing online, and a very small percentage of them are making money playing professionally or streaming. Players’ Lounge is giving this opportunity to everyone.

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Course Info & Engagement Details

SchoolDigital Strategy Proof of Concept for “Coolest Spring Break Ever” Video Game Competition
Engagement Format -
CourseDigital Strategy Proof of Concept for “Coolest Spring Break Ever” Video Game Competition
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Departments InvolvedCustomer Service
Growth Strategy
PR & Communications
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Collaboration Timeline

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