Capstone – Project Charter

Find new ways to partner with advertisers that elevate revenue for both companies outside of traditional advertising by TV commercials.

A Collaboration Between

Engagement Synopsis

TV production costs rise incrementally every year and TV ratings decline, driving the cost of the (:30) commercial lower and lower. How do we find new ways to partner with advertisers outside traditional TV commercial sales to continue to help underwrite production costs.

Company Information

CompanyThe Weather Channel
HQ
Revenue
Employees
Stage
Hiring Potential
Website

Company Overview

Company Supervising Team

Company Admin

Jason Hermes

[email protected]

Course Info & Engagement Details

SchoolMontclair State University
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
ProgramAccelerated MBA Program
CourseMBA Business Consulting (Spring 2021)
LevelGraduate
Students Enrolled20 (4 Groups of 5 Students)
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13 weeks (01/25/2021 - 05/28/2021)
Departments InvolvedAccount Management
Customer Service
Data Management
Growth Strategy
Marketing
Mergers & Acquisitions
PR & Communications
Quality Control
Reporting, Financial Planning & Analysis
Research & Development
Sales & Business Development
Talent Management
File Attachments

School Supervisors

Instructor

Manveer

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • December 4, 2020

    Deadline for companies to apply

  • January 11, 2021

    Finalize project scope and prepare for launch.

  • January 19, 2021

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • May 13, 2021

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process