Capstone – Project Charter
Find new ways to partner with advertisers that elevate revenue for both companies outside of traditional advertising by TV commercials.
A Collaboration Between
|Company||The Weather Channel|
Company Supervising Team
Course Info & Engagement Details
|School||Montclair State University|
|Engagement Format||Live Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.|
|Program||Accelerated MBA Program|
|Course||MBA Business Consulting (Spring 2021)|
|Students Enrolled||20 (4 Groups of 5 Students)|
|Meeting Day & Time||TBD|
|Student Time Commitment||4-7 Hours Per Week|
|Company Time Commitment||2 Hours|
|Duration||13 weeks (01/25/2021 - 05/28/2021)|
|Departments Involved||Account Management|
Mergers & Acquisitions
PR & Communications
Reporting, Financial Planning & Analysis
Research & Development
Sales & Business Development
There are currently no students assigned.
December 4, 2020
Deadline for companies to apply
January 11, 2021
Finalize project scope and prepare for launch.
January 19, 2021
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
May 13, 2021
OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.