Capstone – Project Charter

Go-To-Market Strategy for First Peer-to-peer Digital Car Rental Platform in Jamaica

A Collaboration Between

Engagement Synopsis

Rent Yuh Ride™ is the first peer-to-peer digital car rental platform in Jamaica with future expansion across the Caribbean. Rent Yuh Ride will directly connect thousands of travelers to private car owners across the islands to facilitate car renting, in a way that is efficient, affordable and safe. The business plans to launch in early 2020 and needs help understanding the Jamaican peer-to-peer car rental market so that they can come up with an effective go-to-market strategy.

Company Information

CompanyRent Yuh Ride
HQNew Jersey
RevenueUnlisted
Employees1-5
StagePre-Revenue Startup
Hiring PotentialFormal Internship
Websitehttp://www.rentyuhride.com

Company Overview

Rent Yuh Ride™ is the first peer-to-peer digital car rental platform in Jamaica with future expansion across the Caribbean. Rent Yuh Ride will directly connect thousands of travelers to private car owners across the islands to facilitate car renting, in a way that is efficient, affordable and safe.

Company Supervising Team

Company Admin

Cherie

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Legal, Regulatory, Compliance
Marketing
PR & Communications
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process