Capstone – Project Charter

Go to market strategy for a relatively new product/service/program

A Collaboration Between

Engagement Synopsis

The Inspired Performance Group is a company that has developed a therapy/treatment program we call TIPP (The Inspired Performance Program). The program treats people with trauma-related issues as complex as PTSD to people simply looking to remove mental blocks to achieve higher levels of performance and mental clarity. The program is a unique therapy delivered face to face (one on one or audience), and online. We are operationally lean with very little process or operational integrity. The science is sound and proven and our testimonials are powerful and inspirational. We would like to build a go-to-market strategy to scale the business significantly and also understand the operational needs in anticipation of the expansion


  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.


  • Any required pre-reqs? What should the students know in order to be successful in this engagement?


  • If successful, what will the students learn?

Company Information

CompanyThe Inspired Performance Institute
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Inspired Performance Institute is a cutting-edge, biotechnology company that has developed neuroscience based programs to teach you to permanently remove the blocks in your mind, that stop you from achieving ultimate success in your life through processes never before seen. Our program gently walks away old behaviors through a series of basic audio sessions, that will then imprint a renewed pattern of self-awareness exercises and training. It’s that simple. Nothing is wrong with you and we can show you how today.

Company Supervising Team

Director of Sales and Marketing


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedData Management
Growth Strategy
PR & Communications
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process