Capstone – Project Charter

Go-To-Market Strategy for Classavo for the Indian Market

A Collaboration Between

Engagement Synopsis

Classavo is researching expansion in the Asian education sphere. We are already being used in Singapore but entry into the Indian market is inevitable as per the need and opportunity that arises there. India with it's beaming young population emphasizes education heavily as a culture to rise up professionally. There are over 147 Million students in higher education compared to 24 Million students in North America. They have caught up with logistical and IT infrastructure to be able to take advantage of resources like Classavo. There will be 3 parts to the Research Project that will tie the proposal together. 1. Understanding and learning the cultural, psychological sphere in India with respect to Education and life. What are the strength and weaknesses. Providing a holistic background of the ground realities to build the strategy upon. 2. 'Product-market fit' eg. Do we need language localization on the platform to serve the population? How are textbooks or content absorbed? Who can be key content partners for Classavo? Pricing analysis, etc. 3. Does it make 'Fin-sense' ? What are projected revenue, expenses how fast can we grow? What are funding requirements? Who are education focused VCs or Angels that should be connected with.

HOST VENUE ADDRESS

  • Students will be hosted in our HQ at 1576 Sweet Home Rd, Ste#110, Buffalo NY 14228

REQUIRED PREREQUISITES

  • Have an acquired understanding of the Indian education system and the differences in comparison with US system
  • Learn to pitch the idea with a comprehensive pitch deck with not more than 15 slides
  • Familiarity with basic consolidated financial statements, ability to prepare forecasts [good resource: Liveplan.com]

LEARNING OBJECTIVES

  • Ability to vet ideas
  • Ability to do marketing, financial and technology research to determine the viability of the business
  • Increased self confidence in following an instinct or pursue an idea
  • Ability to persuade and convince if the idea is good or bad
  • Good communication skills combined with technical basis

Company Information

CompanyClassavo
HQNew York
RevenueUnlisted
Employees5-10
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttps://classavo.com

Company Overview

Classavo provides professors and students vital intel about their learning objectives effectively.

Company Supervising Team

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Marketing
Operations
PR & Communications
Product Design & Development
Reporting, Financial Planning & Analysis
Sales & Business Development
Software Design & Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 2, 2020 -


  • March 2, 2020 - Deep Dive on Classavo Product and Existing Indian Use Cases

    1. What does the Classavo product do?
    2. Why has it been successful to-date?
    3. What key metrics does the company use to measure success for their product and business model?
    4. Why is the company interested in the Indian market?
    5. Does the company currently have any traction or key relationships within the Indian market?

    Suggested Deliverable:

    Prepare for a Q&A session with the company’s leadership to ensure you’re on the same page before moving forward with the India-market specific research

  • March 3, 2020 - Analysis of the Indian Education Landscape

    1. Who are the key players in the Indian EdTech Market?
    2. What types of products are most successful?
    3. What features/benefits do they have in common?
    4. How are they financed?
    5. Who is their target audience?
    6. What metrics are available about them?

    Suggested Deliverable:

    This is info that should be included in the final presentation for the go-to-market strategy for Classavo in India

  • March 3, 2020 -


  • March 4, 2020 - Financial Analysis and Pojections

    Consider the financial assets of a go-to-market strategy for Classavo that can be used to convince investors of the potential opportunity:

    1. Projected Revenue & Expenses (P&L)
    2. Statement of Cash Flow
    3. Balance Sheet,

    This should focus on the Indian market for the next 3 yearsYou can assume the starting cash balance to be $100K


    Suggested Deliverable:

    This is info that should be included in the final presentation for the go-to-market strategy for Classavo in India

  • March 4, 2020 -


  • March 5, 2020 - Present Indian Market Analysis w/ Go-To-Market Strategy

    Based on your research, please prepare a presentation for Classavo’s executive team, advisors, and investors detailing what you’ve learned about the Indian market. Please include the market overview, financial projections, and a go-to-market strategy assuming the Classavo team is to proceed with India market entry. The go-to-market strategy should include:

    1. Goals and objectives for the next three years
    2. Key partners and channels
    3. Suggested marketing language and tactics that can be used to enter the market
    4. Financial and other resource requirements

    Suggested Deliverable:

    Final presentation with appendix include all resources used to generate findings

  • March 5, 2020 -