Capstone – Project Charter

Go-To-Market Strategy for my new business

A Collaboration Between

Engagement Synopsis

Come up with creative and affordable ways to build brand awareness and warm leads to convert to clients. Update Marketing Materials. Easy and inexpensive way to manage Instagram.

Company Information

CompanyPrime Ledger
HQNew York
StagePre-Revenue Startup
Hiring Potential

Company Overview

Prime Ledger is a full-service outsourced accounting and bookkeeping firm, with a focus on three underlying principles - professionalism, responsiveness, and quality. We provide bookkeeping, payroll, bill pay, and tax services to small businesses and entrepreneurs, with a mission of simplifying the accounting process for our clients, while reducing overhead costs. Headquartered in New York, Prime Ledger services various industries including Real Estate, Professional Services, Hospitality and more.

Company Supervising Team

Company Admin


[email protected]

Course Info & Engagement Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Management
CourseVirtual Business Internship
Students Enrolled12
Meeting Day & TimeMonday - Thursday, 9:30 AM - 12:00 PM ET
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration5 weeks (06/22/2020 - 07/23/2020)
Departments InvolvedAccount Management
Customer Service
Data Management
Growth Strategy
Research & Development
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • May 29, 2020

    Final Date for Companies to Express Interest

  • June 12, 2020

    Project Details Finalized; Student, Companies, Educators Prepared for Launch

  • June 22, 2020

    Project Kickoff: Company executive team web conferences with class to launch project. 

  • June 29, 2020

    Virtual Check-In Meeting #1

  • July 6, 2020

    Virtual Check-In Meeting #2

  • July 13, 2020

    Virtual Check-In Meeting #3

  • July 20, 2020

    Virtual Check-In Meeting #4

  • July 23, 2020

    Students will present their results to the company’s management

Key Milestones & Project Process