Capstone – Project Charter

Growth and marketing strategy for a women’s e-commerce store

A Collaboration Between

Engagement Synopsis

My goal with collaboration would be to grow my new e-commerce store through unique marketing and PR strategies. ShopDwntwn.com is a startup with the goal of changing how e-commerce stores function. The ultimate goal is faster and simpler shipping strategies with a large yet not overwhelming selection of clothing and accessories fit for most occasions. We are currently focusing on the women's market but hope to enter all markets down the road such as men's and children's. I think collaboration with college students would be an amazing learning experience for them to see how an e-commerce company is built from the ground up.

Company Information

CompanyGrowth and marketing strategy for a women’s e-commerce store
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Company Overview

Company Supervising Team

CEO

Marisa

[email protected]

Course Info & Engagement Details

SchoolGrowth and marketing strategy for a women’s e-commerce store
Engagement Format -
Program
CourseGrowth and marketing strategy for a women’s e-commerce store
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File Attachments

School Supervisors

Instructor

Cherie

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Students

There are currently no students assigned.

Collaboration Timeline

Key Milestones & Project Process