Capstone – Project Charter

Growth and marketing strategy for a women’s e-commerce store

A Collaboration Between

Engagement Synopsis

My goal with collaboration would be to grow my new e-commerce store through unique marketing and PR strategies. is a startup with the goal of changing how e-commerce stores function. The ultimate goal is faster and simpler shipping strategies with a large yet not overwhelming selection of clothing and accessories fit for most occasions. We are currently focusing on the women's market but hope to enter all markets down the road such as men's and children's. I think collaboration with college students would be an amazing learning experience for them to see how an e-commerce company is built from the ground up.

Company Information

CompanyShop Dwntwn
HQNew Jersey
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview was created to be your virtual downtown destination with all the trendiest shops in one place. Our mission is to be the perfect mix of cool, affordable and convenient with hassle-free shipping and returns. Now you can shop dwntwn without leaving your house. Shop Dwntwn is your destination for clothes that make you feel good. Cool clothes put you in a better mood and give you that take-over-the-world type confidence. We are a female-founded e-commerce company started by a woman with dreams to take over the online women's clothing universe.

Company Supervising Team



[email protected]

Course Info & Engagement Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
ProgramSchool of Business
CourseIntro to Fashion and Merchandising
Students Enrolled18
Meeting Day & TimeWednesdays 2:00 - 4:40 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration8 weeks (10/16/2019 - 12/04/2019)
Departments Involved
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • July 8, 2019

    LIU faculty will begin interviewing interested companies and discuss project ideas

  • September 2, 2019

    Companies can express interest in participating until this date.

  • September 27, 2019

    LIU faculty and project champion finalize project charter

  • October 16, 2019

    We’ll find a time on this day to web conference you into our class to kickoff the project

Key Milestones & Project Process