Capstone – Project Charter

Growth Strategy and Business Development for Self-Funded Corporate Healthcare

A Collaboration Between

Engagement Synopsis

Self funded employers can save 10 to 25% by improving their health plans by managing orthopedics through a regenerative medicine approach first before surgery (see Meredith). Given that 126.6 million Americans will have a musculoskeletal condition annually with a cost of $213 billion in treatment, care, and lost wages, large employers are motivated to find more cost effective options. Since 50% of these conditions can be managed by a regenerative orthopedic procedure at 20% cost of surgery and average recovery time of 3-5 days, employers are prudent to consider this alternative strategy of care. We are a group of 6 orthopedic surgeons and 1 regenerative ortho provider. Given the landscape of increasing regulation and lower reimbursement, small groups with the appropriate infrastructure and expertise to provide turnkey regenerative orthopedics are wise to become "centers of excellence." However, they often lack the business network or contractual expertise to negotiate agreements with large employers. We're looking for a group of MBA students to study this model, expand upon it, and ideally position a small but talented orthopedic group to become competitive in a new type of cost model that keeps medicine profitable and also produces significantly lower cost burden for corporations looking to lower their healthcare spend.

HOST VENUE ADDRESS

  • 1755 Hwy 34 E, Ste 2200, Newnan, GA 30265.

REQUIRED PREREQUISITES

  • If successful, what will the students learn? They will be able to consult or pursue a full time career for either healthcare companies or large corporate entities who are looking to cut healthcare costs and improve outcomes in a value based care economy. This a niche part of the field poised to explode given the staggering amount of market disruption on the horizon in healthcare. The current system if bound to fail, and innovative market leaders will continue to seek out cost saving measures by direct contracting for care and cutting out insurers.
  • Any background in Human Resources and/or Employee Benefits, Contracts would be helpful

LEARNING OBJECTIVES

  • Obtain an understanding for total expenditures of companies (minimum size 400 employees) that are dedicated to healthcare and their annual estimated increase
  • Establish a strategy for healthcare providers to expand their business network and negotiate favorably with larger organizations
  • Gain insight into how healthcare pricing and costs can be reduced whether services are performed in a hospital vs ambulatory surgery center vs office
  • Develop a basic understanding of how the emerging market of Orthobiologics (PRP/stem cell) fit in the current regulatory landscape and how they can help avoid unnecessary surgical procedures
  • Learn what elements of healthcare organization need to be in place for a corporation to partner with in order to establish "centers of excellence," what infrastructure is necessary to vertically integrate to control costs, and what components of a well negotiated direct care contract would entail
  • Provide a model for how lean small to middle sized groups can be competitive with larger academic centers when it comes to market differentiation and engaging in a innovative model that can disrupt the complex and changing compliance and regulatory landscape

Company Information

CompanyGeorgia Bone and Joint
HQGeorgia
RevenueUnlisted
Employees100-500
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.georgiaboneandjoint.org/

Company Overview

Small orthopedic practice with experts in outpatient joint replacement, foot and ankle surgery, spine surgery, sports medicine, pediatric orthopedics, shoulder surgery, and regenerative orthopedics (branch of medicine where patients' own platelets for PRP or stem cells from bone marrow aspiration BMAC are used to treat injuries with an image guided non-surgical procedure). We have 2 locations and own physical therapy, MRI, and an in house ambulatory surgery center which provides ancillary revenue and totals approximately 150 employees total. Interested in destination healthcare market and self funded corporate healthcare given proximity to Atlanta airport and innovative techniques.

Company Supervising Team

Director of Center for Regenerative Orthopedics

Trevor

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Level
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments InvolvedData Management
Growth Strategy
Marketing
Product Design & Development
Sales & Business Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 17, 2019

    STUDENTS ON-SITE: FINAL PRESENTATION

Key Milestones & Project Process

  • October 14, 2019 - Analysis of Employer Provided Healthcare Benefits

    • How is healthcare normally handled by employers?
    • How does this differ depending on the type and size of employer?

  • October 15, 2019 - Deep Dive on Orthopedic Benefits

    • How is Orthopedic healthcare normally handled by employers?
    • Can you validate cost assumptions?
    • How does this differ depending on the type and size of employer?

  • October 17, 2019 - Define Target Audience & Go-To-Market Strategy for Employer Provided Orthopedic Benefits

    • Who’s the target audience (company, key persona within the organization)?
    • What is the key value prop / business case for why an employer should consider this benefit?
    • How do you price out Orthopedic services for employers?