Capstone – Project Charter

Helping CapSource Improve Management and Marketing of Online Case Library

A Collaboration Between

Engagement Synopsis

CapSource makes building and scaling industry-integrated project-based experiential learning programs easy. Through a combination of software and services, CapSource helps educators match with companies and design projects based on narrow academic requirements. CapSource is looking for a way to better manage and market their free offering, OpenCases, to attract the types of educators that would be interested in eventually using our more premium, paid products and services. The philosophy behind OpenCases is to take our old Capstone and Live Case project outlines and repurpose them as a free, open educational resource. Eventually, CapSource plans to  use these cases as a way to vet students applying for their Virtual Internship Programs, a premium offering for industry partners.

Learning Objectives:

  • Understand and implement the various facets of management consulting as it relates to project management, research and data collection, consulting ethics, intellectual property, and team dynamics.
  • Conduct a management consulting engagement with an actual client from the beginning to the final formal report and presentation.
  • Engage in a meaningful and professional relationship with the client to create value for the client based on managerial insight and managerial action. 
  • Develop and use a project plan to manage the project.
  • Additional learning objectives listed according to the milestones below.

Resources:

Company Information

CompanyCapSource Education
HQNew York
RevenueUnlisted
Employees10-25
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://www.capsource.io

Company Overview

CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolVirginia Tech
Engagement Format -
CourseManagement Consulting
Level
Students Enrolled
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration (02/01/2021 - 05/15/2021)

Project Topics

Marketing

Product Design & Development

School Supervisors

There are currently no supervisors assigned.

Students

There are currently no students assigned.

Collaboration Timeline

Key Milestones & Project Process

  • March 1, 2021 - Review the OpenCases library to gain an understanding of the structure and content of the digital library and evaluate its usability.

    Learning Objectives:

    • Identify potential problems in the strategic, operational, financial, accounting, and marketing areas of a business.
    • Discover the causes of those problems using research tools appropriate to each business area.

    Guiding questions:

    • What are the features of the OpenCases Library? What benefits do they provide? Who/what groups have a need for this benefit?
    • Is the layout and navigation of the OpenCases Library easy to understand?
    • How easily can users learn to use the OpenCases Library?
    • Is the content organized and easy to understand? Are headings, fonts, etc. easy to read?
    • How fast can a user accomplish a typical task?
    • How often do users make errors when using the system?
    • Is using the OpenCases Library a positive experience?

     

     

     


    Suggested Deliverable:

    OpenCases Library Analysis Report

  • March 15, 2021 - Perform target audience analysis, gather input from educators, and make recommendations for improving the OpenCases content and user experience

    Learning Objectives: 

    • Identify potential problems in the strategic, operational, financial, accounting, and marketing areas of a business.
    • Discover the causes of those problems using research tools appropriate to each business area.
    • Develop programs and remedial actions to resolve the business challenges in a holistic and value-adding way.

    Guiding questions:

    • Who currently uses the OpenCases Library? Can you identify common characteristics and interests? Which ones are associated with greater use of the OpenCases Library?
    • How do educators use or envision using these learning assets?
    • Is there additional content or options that would add value for educators and their students? 
    • Reflecting upon the results of your research to this point, what should be done to improve the content, structure, and user experience for the higher education audience?

     


    Suggested Deliverable:

    Technical Report including:

    • Findings from the research
    • Recommendations on how to improve the content and the user experience
    • An example of how to better package and organize the materials for educators and students
  • May 3, 2021 - Propose a go-to-market strategy for OpenCases in the higher-ed environment

    Learning Objective:

    • Develop programs and remedial actions to resolve the business challenges in a holistic and value-adding way.
    • Present those plans of action and recommendations in a professionally appropriate manner, in both a written report and oral presentation

    Guiding question:

    • How would you recommend going to market for the higher education audience?

    Suggested Deliverable:

    A go-to-market strategy, including target audience analysis and sample marketing materials for the OpenCase concept

Project Resources