Capstone – Project Charter

Helping Fast Casual Cuban Concept Further Increase Suburban Store Traction

A Collaboration Between

Engagement Synopsis

Through an analysis of competitors, similar fast-casual restaurant concepts, and Colada Shop’s current performance, they’re looking for help ideating to increase traction at their Sterling, VA sub-urban location. Your marketing strategy and plan should take into account the demographics in the region and the current customer architypes. Colada Shop expects that you’ll be able to gather data efficiently and convert that data into valuable insights for their executive team. They’re particularly interested in learning more about their current audience and reach and barriers for individuals and businesses in the area when it comes to visiting their location. They’re open to a variety of different types of promotions and changes to their menu if it will result in increased traction.      Students who enroll in this course will:
  • Understand the challenges of scaling up fast-casual restaurant concepts in new markets.
  • Develop a plan for increasing traction within the local ecosystem around suburban location.
  • Be able to convert qualitative customer interviews and customer surveys into KPIs and meaningful data to be used by business leaders.
  • Grasp the nuances and implications of suggesting different types of promotions and marketing campaigns designed to help restaurants gain traction.
Prerequisites: This project is most suitable for MBA students that are interested in working on high-growth business challenges in the foodservice space. Experience in marketing strategy and restaurant/food service management is a plus.  PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in Sterling, Virginia. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document.

Company Information

CompanyColada Shop
HQD.C.
RevenueUnlisted
Employees25-50
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.coladashop.com/

Company Overview

Celebrate Cuban history, flavors, and culture and create commuinty of enjoyment by providing quality products, excellent service, and unparalleled hospitality to patrons.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 SPRING – MBA Interterm (IMMERSE)
LevelGraduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2019 - 03/05/2019)
Departments Involved
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • October 30, 2019

    Collaboration request published. Companies may express interest in participating.

  • January 2, 2020

    School faculty will begin interviewing interested companies and discuss project ideas.

  • February 2, 2020

    Final date for companies to express interest in participating.

  • February 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 5, 2020

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process