Capstone – Project Charter

Increase Traction with the ‘Shatoetry’ Application

A Collaboration Between

Engagement Synopsis

As 2019 kicked off, William Shatner reached out to us requesting that we make prompt efforts to revitalize the app (in his words: how can we “popularize” and “sensationalize” it). That will be the focus of this project. Blindlight needs help serving one of their most premier customers, William Shatner, who has created an application for fans and enthusiasts called www.shatoetry.com. William Shatner’s team is looking for recommendations from Blindlight on how they can increase awareness, interest, and revenue from the application that’s been on the market for some time now. This project will require a deep dive on the application functionality and reviews in order to better understand what users most appreciate about the app experience. Ultimately, they’re looking for recommendations on how to take the application to the next level based on industry best practices and success stories. Their key performance indicators are downloads, active users, and paid subscribers. Although their goal is to increase traction with all three, they’re operating with an extremely lean budget and need to execute for their client without drastically changing the app or allocating money towards a formal marketing budget.  Students who enroll in this course will:
  • Students will attack a manageable short-term assignment, i.e. recommending strategies for revitalizing interest in, and revenue from, the William Shatner app
  • Be on-site in a dynamic entrepreneurial startup, with full exposure to this successful entertainment-services pioneer uniquely positioned in the intersection between the Hollywood and video game industries
Prerequisites: This project is suitable for all MBA students, but especially applicable to students with:
  • MBA concentrations in entrepreneurial strategy and/or marketing
  • Interest in entertainment production sectors
  • Valuable to students with interest in service providers
  • Special value to those with interest in video games
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in Hollywood, California. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document.

Company Information

CompanyBlindlight
HQCalifornia
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://www.blindlight.com/

Company Overview

For over 15 years, Blindlight has been a provider of Hollywood production services for the video game industry. Blindlight partners with developers and publishers to bring their narratives to life with script writing, celebrity acquisition, performance capture, casting, and voice production.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 SPRING – MBA Interterm (IMMERSE)
LevelGraduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2019 - 03/05/2019)
Departments InvolvedGrowth Strategy
Marketing
Research & Development
Software Design & Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • October 30, 2019

    Collaboration request published. Companies may express interest in participating.

  • January 2, 2020

    School faculty will begin interviewing interested companies and discuss project ideas.

  • February 2, 2020

    Final date for companies to express interest in participating.

  • February 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 5, 2020

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process