Capstone – Project Charter

Increasing market share for digital transformation training and certifications.

A Collaboration Between

Engagement Synopsis

436,000 organizations across the globe will spend $4 trillion on telecom, IT, and mobility assets, services, and licenses in 2020.  Managing this technology investment requires technical, operational, and financial mastery to deliver optimal business results.  Training and certifications are integral to providing and validating skills and knowledge required to master the domain. AOTMP offers world class training to rapidly increase knowledge, skills and time-to-proficiency for telecom, mobility, and IT management professionals. Courses and certifications are based on the patented Efficiency First® Framework, a set of practices and principles for managing telecom, mobility, and IT. The goals of this project are to: • Understand the total addressable market for telecom, mobility and IT management training and certification in the three global regions of North America, Europe, and APAC; • Understand variations in cultural and business expectations for purchasing and consuming training and certifications in each of the three global regions; and, • Understand content topic gaps against current market offerings in each of the three global regions.


  • 7602 Woodland Drive, Suite 150, Indianapolis, IN 46278


  • Understanding of market sizing and addressable market modeling concepts
  • Interest in product marketing


  • If successful, what will the students learn?

Company Information

CompanyEvotem LLC d/b/a AOTMP
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

AOTMP® is a leading digital transformation and optimization solutions provider for the modern telecom, mobility, and IT management environment. Backed by almost two decades of global success, our solutions help enterprises increase efficiency, productivity, and performance.

Company Supervising Team



[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedMarketing
Product Design & Development
Research & Development
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 3, 2020 - Identify and quantify the financial opportunity for grants in the United States for reskilling professionals [50% project value weight].

    1. What state/federal grants and programs are available for retraining/reskilling in technical management fields?
    2. What states have the greatest demand/are most aggressive with retraining/reskilling programs?
    3. What is the revenue opportunity for training and certifications content through these programs?

  • March 4, 2020 - Establish a model that illustrates how training and certifications are purchased, consumed, and valued along with cultural variations related to experience and prestige in each of the three global regions [35% project value weight].

    1. What are the perceived benefits of professional training and certifications to individuals and based on cultural and economic norms in the three global regions of North America, Europe, and APAC? What are the perceived benefits to employers?
    2. Are training courses or certifications with verifiable credentials more valuable to individuals in each region?  To employers?
    3. What training/certification value messages best relate to individuals and employers in each region?
    4. Do individuals or employers typically pay for professional training/certifications in each region?
    5. How much do individuals and employers invest annually on professional training/certifications in each region?

  • March 5, 2020 - A strength/weakness/opportunity/threat (SWOT) analysis of the current and proposed training and certification content catalog [15% project value weight].

    1. Who are the biggest head-to-head competitors based on content type/scope?
    2. How does the SWOT analysis vary in the three global regions of North America, Europe, and APAC?
    3. Which weaknesses are most critical to eliminate and why?
    4. What finding from the SWOT analysis should be exploited to make the greatest revenue impact and why?