Capstone – Project Charter

Analyzing the M&A Landscape for High Growth, B2B AI Chat Bot Company

A Collaboration Between

Engagement Synopsis

We are a pre-series B company starting to get inbound interest from potential acquirers. We are looking to map out the landscape including the obvious players like Salesforce to some more strategic alliances.

Company Information

CompanySnaps
HQNew York
RevenueUnlisted
Employees25-50
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://snaps.io/

Company Overview

Snaps'​ Conversational AI solutions enable Fortune 500 brands enhance their customer journey with always on, AI-powered solutions that drive more sales, reduce customer service costs and improve customer experience. Snaps NLP training engine: snaps.io/nlp Blog: snaps.io/blog Case Studies: snaps.io/case-studies Snaps provides AI-powered solutions at scale for Nike, Under Armour, Foot Locker, Michael Kors, Live Nation, Ascena Retail, Simon Properties, and dozens more. With the Snaps platform, brands improve sales conversion rates, reduce service volume by up to 60%, exceed 87% message open rates on promotional messages, all while achieving 90% customer satisfaction ratings. One of the few companies listed in Facebook Messenger's Platform Partner Directory, Snaps is comprised of an award-winning team that provides technical, strategic, creative and customer acquisition solutions. Snaps investors include Signal Peak Ventures, Michael Kassan (Chairman & CEO, MediaLink), Jeff Ragovin (founder of Buddy Media), Jeremy Zimmer (CEO, UTA) & Brian O'Kelley (CEO, AppNexus).

Company Supervising Team

Head of Partnerships & Business Development

Jonathan

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Level
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments InvolvedData Management
Growth Strategy
Mergers & Acquisitions
Reporting, Financial Planning & Analysis
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 17, 2019

    STUDENTS ON-SITE: FINAL PRESENTATION

Key Milestones & Project Process

  • October 2, 2019 - Understanding the Product & Business Model

    • What does Snaps do?
    • What is the Snaps product?
    • Who are the Snaps customers? (Analyze a specific use-case)

    Suggested Deliverable:

    Prepare an in-class presentation on your understanding of the Snaps business model

  • October 9, 2019 - Analyze Key Players in Industry (with Focus on Potential Acquirers)

    • Who are the key players in the enterprise software industry?
    • What kinds of products and services are being offered by competitors and complimentary players?
    • How are they priced? What features are most important?
    • How large is this market? How are you calculating these values?

    Suggested Deliverable:

    Prepare an in-class presentation on the market size and key competitors?

  • October 23, 2019 - Suggest Next Steps for M&A Strategy

    • Based on your research, what do you feel are the best next steps for Snaps acquisition plan?
    • Are there specific players out there that might be worth exploring further?
    • Does it make sense to continue building the business or does it seem more optimistic to sell the business in the short term?

    Suggested Deliverable:

    Prepare a presentation for the Snaps team on the go-forward strategy for acquisition