Capstone – Project Charter

Market analysis of sports gaming industry in North America

A Collaboration Between

Engagement Synopsis

We work with several companies in the sports data/information and gaming industries. As more states legalize gaming, there are operational complexities that are constantly emerging driven by varying legislation along with an emerging competitive landscape. Part of project will be looking at global marketplace, where gaming is more developed, and look at practical applications for North America.  


  • 8601 Six Forks Road, Suite 201, Raleigh NC 27614


  • Project open for all students; no requirements.


  • Building out a detailed market analysis with competitive breakdown, global view and revenue forecasting are essential skills in creating a business plan.

Company Information

CompanyWebonise US LLC
HQNorth Carolina
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Webonise is a product development consultancy with a team of 200 talented software engineers, usability experts, and business analysts. We are a fun, talented team who love working together and have a passion for building remarkable software that people love to use. We are proud to be able to contribute to our clients’ successes, the digital ecosystem, and in improving the lives of our staff and their families.

Company Supervising Team

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedSales & Business Development
Software Design & Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 2, 2020 - Review global market for sports gaming

    1. What are the largest and most successful regions? How has the business evolved over the last decade? Most dominant products by region? By Sport?
    2. Who are the dominant companies by region and by sport? Cross referenced view of previous two

  • March 4, 2020 - A look at US sports gaming market

    1. Market look at current status of legislation, both federal and state?  Include challenges and success stories for states with enacted regulations.
    2. What is the addressable market size and forward look at 3 and 5 year projections?
    3. Competitive analysis of current players?

  • March 5, 2020 - Opportunity Assessment

    1. How are users currently participating?
    2. How will advancements in technology open additional opportunities and/or create risk?  

    Suggested Deliverable:

    12 and 24 month North American market forecast