Capstone – Project Charter

Market Opportunity and Go-to-Market strategy for adding payments to Kenect platform.

A Collaboration Between

Engagement Synopsis

Kenect is a text message platform for business. The high level goal is to assess the market opportunity and develop the go to market strategy for adding payment collection functionality to the Kenect platform. Questions to be answered: How can Kenect customers benefit from payment collection functionality? Which verticals would benefit the most from the functionality and how (value proposition)? What is the revenue and growth opportunity in each vertical? What are the appropriate go to market strategies (pricing, packaging, positioning) for each vertical? What are the pros and cons (rates, development work required, reputation, necessary functionality) of the potential companies that Kenect could partner/integrate with to add this functionality? Do Kenect's top competitors offer this functionality? How well has it been received from their customers?

Host Venue Address

  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

  • Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

  • If successful, what will the students learn?

Company Information

CompanyKenect
HQUtah
RevenueUnlisted
Employees25-50
StagePre-Revenue Startup
Hiring Potential
Websitekenect.com

Company Overview

Kenect is a technology platform designed to help you grow your business. We help you attract, convert, and keep more customers by strengthening your: online presence, online reputation, and online communication. We accomplish this through our state-of-the-art business texting platform that links to your existing business line and helps you generate dozens of online reviews each month in addition to getting you better KENECTED with your prospects and customers.

Company Supervising Team

Company Admin

Stephen

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedCustomer Service
Marketing
Product Design & Development
Sales & Business Development
Software Design & Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process