Capstone – Project Charter

Market Research and Go To Market Strategy

A Collaboration Between

Engagement Synopsis

We're exploring a new SaaS product that employs some of the technology we've developed over the past year in a new way. It uses a number of metrics to help organizations identify highly effective collaborators within certain fields of expertise. We're looking at piloting this product and want to get a better picture of what demand might look like, what the go-to-market strategy would look like, how to pitch the product from an ROI perspective, and so on. We would like to work with a team to conduct some interviews with potential customers, do an initial competitor analysis, and explore potential pricing models, among other things.

Host Venue Address

  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.


  • Any required pre-reqs? What should the students know in order to be successful in this engagement?


  • If successful, what will the students learn?

Company Information

StageSmall Business
Hiring Potential

Company Overview

Amaforge builds data-driven solutions to help universities reach their research and funding goals.

Company Supervising Team

President & CEO


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments Involved
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process