Capstone – Project Charter

Marketing Analysis and Performance Improvement

A Collaboration Between

Engagement Synopsis

Analyze existing sales and marketing channels, develop alternate channel suggestions, select top channel and develop launch strategy, and prepare final presentation and paper to review all work completed.

Company Information

CompanyJEMMA
HQNew York
RevenueUnlisted
EmployeesUnlisted
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.jemmabag.com/

Company Overview

JEMMA is a disruptive fashion brand that has big plans to revolutionize the women’s handbag industry. Joanna Lau, a NYC banker turned handbag designer was inspired to bring the concept of the male briefcase to working women in a fashionable, practical way by fusing go-getter functional office needs with designer chic. Since launching in 2016, JEMMA has seen massive growth with the very popular EMMA Work Bag and BIRDIE Gym Bag - with waitlists in the thousands of women who can’t wait to become a #JEMMAGirl.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolMarketing Analysis and Performance Improvement
Engagement Format -
Program
CourseMarketing Analysis and Performance Improvement
Level
Students Enrolled
Meeting Day & Time
Student Time Commitment Per Week
Company Time Commitment
Duration ( - )
Departments InvolvedMarketing
File Attachments

School Supervisors

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Students

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Collaboration Timeline

Key Milestones & Project Process