Capstone – Project Charter

Marketing & Funding Strategy Consultation

A Collaboration Between

Engagement Synopsis

University Beyond’s executive management team needs help refining their marketing and fundraising strategies. To that end, UB needs data so they can better understand their student and business stakeholders. Insights provided by student consultants will be used to improve messaging and update marketing collateral as UB expands their internship program and embraces a broader ambassador-to -employee pipeline. Student consultants’ market research will also be leveraged to refine UB’s pitch to potential investors. A successful consultation will help University Beyond take their company to the next level.

Company Information

CompanyUniversity Beyond
HQNew York
RevenueUnlisted
Employees5-10
StageEstablished Startup
Hiring Potential
Websitewww.UniversityBeyond.com

Company Overview

University Beyond (UB) is a recruitment and management platform for on-campus internship and brand ambassador programs. Working at the intersection of Education and Talent, UB connects university students with companies of all sizes and industries, from promising startups to prominent Fortune 500 brands.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolFordham University
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
ProgramMBA
CourseMBA “On-the-Spot” Consulting
LevelGraduate
Students Enrolled40-60
Meeting Day & TimeWednesday, April 22nd 3:30 - 6:00 PM ET
Student Time Commitment1-3 Hours Per Week
Company Time Commitment2 Hours
Duration1 days (1587528000 - 1587528000)
Departments InvolvedCustomer Service
Data Management
Growth Strategy
Marketing
Product Design & Development
Reporting, Financial Planning & Analysis
Research & Development
Sales & Business Development
File Attachments

School Supervisors

Instructor

Robert

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • March 25, 2020

    Prep Session #1: Case Cracking

  • April 8, 2020

    Prep Session #2: Preparing for On-The-Spot Consulting Program

  • April 22, 2020

    Official "On-the-Spot" Consulting Program: Wednesday, April 22nd 3:30 – 6:00 PM ET

    AGENDA:

    3:30 – 4:00: Introduction to Floe's Products, Business Model, and Marketing Strategy


    • What makes Floe Oral Care’s product and business model unique?

    • Who are Floe’s biggest competitors?

    • What the size of the market?

    • How/where are the products manufactured?

    • How are the products distributed?

    • How does Floe price their products?

    • Who are Floe’s target customers and why?

    • What social media outlets does Floe currently use? How much success have the had to-date?

      • Consider: Demographics, Psychographics, and Geographic (UK?) implications




    4:00 – 5:00: Student Brainstorming & Organize Results

    5:00 – 5:45: 5-minute Brief the Audience on Results

    5:45 – 6:00: Floe Executive & Facilitator Debrief

Key Milestones & Project Process