Capstone – Project Charter

Marketing Intern

A Collaboration Between

Engagement Synopsis

Marketing + Communications Internship Fall 2019 : October - December New York, NY We are an Organic Cotton Intimates Brand, founded and operated out of NYC You are a college or graduate-level student with a passion for marketing and communications, and are eager to roll up your sleeves to work hard at an early-stage startup. The ideal candidate is ready to dive into the ideation and execution of marketing initiatives for a digitally-native e-commerce company. Keen to experience many roles within the marketing mix, this individual is creative, organized and a reliable team player. QUALIFICATIONS College or Graduate level scholastic candidate with a focus in marketing, communications, business or journalism Strong writing and editing skills; superior communication and interpersonal skills Organized, with an ability to multitask, manage time and projects proactively Proficiency in Google Suite [G-Mail, Sheets, Docs, Slides, Forms, etc] Familiarity with Email agent platform a plus [Mailchimp, Klayvio, Constant Contact] Interest in fashion and sustainability a plus RESPONSIBILITIES Work closely with founders to devise marketing strategies from concept to execution Perform market research projects; seek and analyze competitor marketing tactics Maintain marketing activation calendar Maintain analysis of monthly marketing and sales data Create segmented audience lists from databases and analyze for key insights Support social media initiatives, online promotions and IRL experiences Assist in the creation of custom content for email campaigns, social media and web Assist with the creation of assets for press, influencers and brand partnerships Support in the outreach to press contacts and track public relations activity Liaise with stakeholders such as consultants, customers, and select brand partners BENEFITS For-Credit, Part-Time Practical experience marketing a digitally-native e-commerce brand Exposure to strategic decision-making, brand stakeholders and a seat at the table Potential for long-term role and growth with early-stage startup Flexible schedule with lunch provided WHO WE ARE Interviewing with us will likely include phone and in-person discussions as well as a review of previous work. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Company Information

HQNew York
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Knickey is a DTC women's underwear brand offering the best basic briefs from certified organic cotton--by women, for female-identifying humans. Making organic the everyday option through elevated, affordable intimates, Knickey is for the woke woman who seeks comfort, versatility, durability, and certified sustainability. GOTS, Oeko-Tex and Fair Trade certified to be exact. Because it's better for your body, your wallet and our world. Beyond Knickey's tight edit of the ultimate undies in real hues, their sustainable packaging is thoughtfully designed to be reused - specifically, so you can send back old underwear when you get your new and improved. Knickey's recycling program aims to improve system circularity for an otherwise disposable product and rewards you for the act. For convenience (and cost savings) Knickey offers a subscription service for recurring deliveries that runs in conjunction to the recycling program. Knickey is run by co-founders Cayla O'Connell Davis, and Lauren Sagadore. Davis is an Accredited Green Professional (SFC) who’s held high-level positions in sustainability, design and retail at industry-shaping companies. Lauren Sagadore’s past work includes ecommerce logistics, fashion resale and project management for tech startups. The pair met while completing Master’s Degrees at Parsons The New School for Design in Fashion Studies.

Company Supervising Team

CEO & Founder


[email protected]

Course Info & Engagement Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCo-Op - Independent Study or Career Booster - Students work individually on remote, project-based learning collaborations with company mentors.
ProgramSchool of Business
CourseFashion Merchandising Internship
Students Enrolled1-3 per project
Meeting Day & TimeWeekly
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration14 weeks (09/02/2019 - 12/03/2019)
Departments Involved
File Attachments

School Supervisors



[email protected]



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • August 19, 2019

    Collaboration request published. Companies may express interest in participating.

  • August 19, 2019

    School faculty will begin interviewing interested companies and discuss project ideas.

  • September 2, 2019

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • September 2, 2019

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • December 6, 2019

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process