Capstone – Project Charter

Marketing Strategy for New Online Course

A Collaboration Between

Engagement Synopsis

Brief market research of competing online course and how they are positioning themselves in the market. Develop marketing strategy for teacherCODE's online course; consisting of social media campaign and advertising, paid digital marketing, other relevant media that should be utilized to help get the word out about teacherCODE. Recommendations for execution of marketing strategy and predicted outcomes based on research.

HOST VENUE ADDRESS

  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

  • Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

  • If successful, what will the students learn?

Company Information

CompanyteacherCODE LLC
HQNew York
RevenueUnlisted
Employees1-5
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttps://www.teachercode.org

Company Overview

teacherCODE is a Computer Science professional development program for teachers with no previous computer science background. teacherCODE’s mission is to bring computer science to every classroom in America. We focus on three main areas: Computer Science Content, Computer Science Pedagogy and Computer Science Teaching Certification Guidance.

Company Supervising Team

Founder

Arielle

[email protected]

Course Info & Engagement Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCo-Op - Independent Study or Career Booster - Students work individually on remote, project-based learning collaborations with company mentors.
ProgramSchool of Business
CourseFashion Merchandising Internship
LevelUndergraduate
Students Enrolled1-3 per project
Meeting Day & TimeWeekly
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration14 weeks (09/02/2019 - 12/03/2019)
Departments Involved
File Attachments

School Supervisors

Instructor

Jamie

[email protected]

Instructor

Cherie

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • August 19, 2019

    Collaboration request published. Companies may express interest in participating.

  • August 19, 2019

    School faculty will begin interviewing interested companies and discuss project ideas.

  • September 2, 2019

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • September 2, 2019

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • December 6, 2019

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process