Capstone – Project Charter

Growing an Architecture, Engineering, Environmental and Survey Firm

A Collaboration Between

Engagement Synopsis

Wightman is an architecture, engineering, environmental and survey firm founded in Southwest Michigan in 1946, currently with 140 employees in four offices across Southern Michigan. In 2019, Wightman has adopted a three-year strategic plan to grow into a multistate firm in the Midwest/Great Lakes region. Wightman is especially interested in opening new offices in Michigan and Indiana in a way that aligns with its strategic plan, which includes considerations for long-term growth, talent acquisition, and geographic diversity. There are two key questions to consider in the proposed project. 1. Which geographic market should Wightman target first as part of its growth strategy; Grand Rapids, MI, Fort Wayne, IN, Northwest IN, or some other location? 2. What is the best strategy for opening a new office in the recommended market; organic growth, a merger/acquisition, or some other strategy? The end goal of the project is to make a recommendation to Wightman's board of directors and leadership team for its next great office location and the best strategy to follow in opening the new office.

HOST VENUE ADDRESS

  • 2303 Pipestone Road, Benton Harbor, Michigan, 49022

REQUIRED PREREQUISITES

  • A review of Wightman's summary of its 2021 strategic plan
  • A review of the Deltek Clarity Architecture & Engineering Industry Study
  • A review of the Merger & Acquisitions Survival Tips Ebook from PSMJ
  • Background with market analysis
  • Interest in mergers & acquisitions

LEARNING OBJECTIVES

  • Students will know the factors driving competition in the Architecture, Engineering, Construction and Survey (AECS) industry
  • Students will know how to prepare a market analysis
  • Students will know to develop a strategy to penetrate a new geographic market
  • Students will understand the importance of talent acquisition and retention in service industries

Company Information

CompanyWightman
HQMichigan
RevenueUnlisted
Employees100-500
StageMedium Business
Hiring PotentialFormal Internship
Websitehttps://www.gowightman.com/

Company Overview

Wightman is a team of more than 140 interdisciplinary professionals primarily serving government, commercial, utilities, and educational institutions throughout Michigan, northern Indiana, and the Great Lakes region. Our team works nationwide for specialty services including environmental consulting, reality capture and educational planning. We’ve worked hard since our founding in 1946 to earn the trust of our clients to become one of the most prominent engineering, surveying, architectural, and environmental services firms in the region. This trust was recognized when we were named the 2016 Large Firm of the Year in the state of Michigan by the American Council of Engineering Companies. As an employee-owned company, we have a relentless commitment to creating an experience for our clients that goes beyond the job at hand. We are driven to create partnerships where we become part of your team – a trusted adviser who brings original, effective, and practical solutions to the table. We also are passionate about giving back to the communities we serve through corporate and personal community involvement and through support of activities that enhance the quality of life for everyone.

Company Supervising Team

Director of Architecture

Gregory

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Level
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments InvolvedGrowth Strategy
Marketing
Sales & Business Development
Talent Management
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 17, 2019

    STUDENTS ON-SITE: FINAL PRESENTATION

Key Milestones & Project Process

  • October 14, 2019 - Review of Wightman's 2021 Strategic Plan


  • October 15, 2019 - Geographic Market Analaysis of the AECS Industry in the Great Lakes/Midwest Region


  • October 17, 2019 - Analysis of Market Penetration Stratetgies