Capstone – Project Charter

Mobtown Fermentation’s Wild Kombucha Project

A Collaboration Between

Engagement Synopsis

Helping Mobtown Fermentation grow their customer base, expand the business and establish new product lines beyond their extremely popular Wild Kombucha. Mobtown has experienced rapid growth in the Maryland & DC Area, they are looking to expand into other cities and bring a new non-kombucha product to market. The following projects will help inform their next steps:

Project 1 Regional Analysis for Wild Kombucha Expansion

Project 2 Existing Customer Growth

Project 3 New Product Development

Company Information

CompanyMobtown Fermentation
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Mobtown Fermentation is a health beverage manufacturer based out of Timonium, Maryland. Their primary product is Wild Kombucha, a cause-driven urban spin on an ancient probiotic drink. Sergio Malarin and Adam Bufano grew up making kombucha and other fermented foods including kimchi, sauerkraut, and pickles. When their parents moved to Peru, they left Adam their brewing equipment. He came across the jars and hand bottlers while cleaning out the garage one day, and decided to try brewing. He fell in love with the process and worked to perfect the family recipe over the next 5 years. First friends and family started buying his brew, then some students from Johns Hopkins, and eventually a couple stores were asking for it. Knowing that he could not do this alone, he teamed up with Sergio and their childhood friend Sid.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUniversity Of Maryland
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
ProgramGrowth Strategy
CourseUniversity of Maryland In-Class Advanced Cross-Functional Live Business Case
Students Enrolled24
Meeting Day & TimeMonday/Wednesday 2-4pm
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration16 weeks (09/15/2017 - 01/01/2018)
Departments InvolvedGrowth Strategy
Product Design & Development
Sales & Business Development
File Attachments

School Supervisors

There are currently no supervisors assigned.


There are currently no students assigned.

Collaboration Timeline

  • July 14, 2017

    Collaboration request published. Companies may express interest in participating.

  • August 15, 2017

    School faculty will begin interviewing interested companies and discuss project ideas.

  • August 29, 2017

    Final date for companies to express interest in participating.

  • September 13, 2017

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • September 15, 2017

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • January 1, 2018

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process