Capstone – Project Charter

Personalized Fashion Rental Startup For Everyone

A Collaboration Between

Engagement Synopsis

Gemtic is working on an effective and personable marketing campaign to get clothes and accessories through donations and consignments to rent out to customers. Gemtic also needs great social media contents for Instagram, Pinterest, Facebook, Tik Tok to run ads and gain more exposure to potential customers. Gemtic has very little digital presence now so there is a lot of room for growth online. Gemtic strives to gain at least 10,000 organic and active followers across multiple channels by the end of 2019. Besides, Gemtic has a lot of work in terms of managing logistics such as dry cleaning and both way shipping. We need to negotiate favorable financial terms with third party vendors for these logistics needs.

Company Information

HQNew York
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Gemtic is a personalized fashion rental service for everyone! Gemtic offers a monthly subscription service that provide both online personal styling and fashion rental services in which customers receive styled outfits that are delivered straight to their homes and they are free to wear and exchange items based on the subscription plan tier.

Company Supervising Team

Founder and CEO


[email protected]

Course Info & Engagement Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCo-Op - Independent Study or Career Booster - Students work individually on remote, project-based learning collaborations with company mentors.
ProgramSchool of Business
CourseFashion Merchandising Internship
Students Enrolled1-3 per project
Meeting Day & TimeWeekly
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration14 weeks (09/02/2019 - 12/03/2019)
Departments InvolvedCustomer Service
Growth Strategy
Purchasing, Logistics, Supply Chain
Sales & Business Development
File Attachments

School Supervisors



[email protected]



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • August 19, 2019

    Collaboration request published. Companies may express interest in participating.

  • August 19, 2019

    School faculty will begin interviewing interested companies and discuss project ideas.

  • September 2, 2019

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • September 2, 2019

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • December 6, 2019

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process