Capstone – Project Charter

Outsourced Elementary Curriculum Provider Competitive Analysis

A Collaboration Between

Engagement Synopsis

In the last year, Practice Makes Perfect has entered the year-round student support services market (i.e. Saturday Academy programs, After school enrichment programs, Intensive Tutoring during the day and after school, push-ins and pull-outs, etc.) and is interested in learning about others who are in the space to best position its services and maximize the opportunity. The ideal outcome of the project would be to provide PMP with a strong and differentiated go-to-market strategy to propel the organization’s long-term success. Students who enroll in this course will:
  • Describe how a social enterprise navigates city bureaucracy to serve low-income students and families.
  • Analyze the internal and external forces that influence the triple bottom line for a small education company.
  • Experience the inner-workings of low-income public schools across some of NYC’s most disadvantaged neighborhoods.
  • Create a marketing strategy for an education company working with some of the U.S.’ most vulnerable populations. 
Prerequisites: This opportunity would be most ideal for students interested in learning more about educational programming geared for low income families. Students should have taken an intro marketing and accounting class. Marketing and finance concentrations preferred. Proficiency with Microsoft Office is required. PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in New York, NY. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document. 

Company Information

CompanyPractice Makes Perfect
HQNew York
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Practice Makes Perfect is a benefit corporation that partners with low-income k-12 schools to help students reach proficiency in Math and Reading.

Company Supervising Team



[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 SPRING – MBA Interterm (IMPACT)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2019 - 03/05/2019)
Departments InvolvedCorporate Social Responsibility
Growth Strategy
Purchasing, Logistics, Supply Chain
Reporting, Financial Planning & Analysis
Research & Development
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • October 30, 2019

    Collaboration request published. Companies may express interest in participating.

  • January 2, 2020

    School faculty will begin interviewing interested companies and discuss project ideas.

  • February 2, 2020

    Final date for companies to express interest in participating.

  • February 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 5, 2020

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process