Capstone – Project Charter

Product Design and Development

A Collaboration Between

Engagement Synopsis

Analyze current portfolio of products, develop official product catalogs, assess product roadmap and goals for new product development, select one product category for further development, and finally prepare a presentation and paper to review all completed work.

Company Information

HQNew York
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

JEMMA is a disruptive fashion brand that has big plans to revolutionize the women’s handbag industry. Joanna Lau, a NYC banker turned handbag designer was inspired to bring the concept of the male briefcase to working women in a fashionable, practical way by fusing go-getter functional office needs with designer chic. Since launching in 2016, JEMMA has seen massive growth with the very popular EMMA Work Bag and BIRDIE Gym Bag - with waitlists in the thousands of women who can’t wait to become a #JEMMAGirl.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolProduct Design and Development
Engagement Format -
CourseProduct Design and Development
Students Enrolled
Meeting Day & Time
Student Time Commitment Per Week
Company Time Commitment
Duration ( - )
Departments InvolvedProduct Design & Development
File Attachments

School Supervisors

There are currently no supervisors assigned.


There are currently no students assigned.

Collaboration Timeline

Key Milestones & Project Process