Capstone – Project Charter

Product Research and Strategy for New Market

A Collaboration Between

Engagement Synopsis

Splash is an event marketing platform that helps companies meaningfully execute, measure, and scale their event programs. We have a broad user base that ranges from Facebook and Amazon to Madewell and Equinox to Refinery29 and The New York Times. While we've traditionally focused on the marketers and event planners at organizations such as these, now we want to focus on their guests. We want to leverage Notre Dame MBAs to help us develop a product that allows our users to easily and effectively communicate with their attendees as their event approaches.

Host Venue Address

  • 233 Broadway, Floor 28, New York, NY 10007


  • An interest in user research and market analysis
  • An understanding of enterprise software and event technology is helpful but not required


  • Students will learn how to conduct and synthesize user and market research.
  • Students will learn how to tell a compelling story and outline a product strategy based on their findings.

Company Information

HQNew York
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Splash is a technology company that powers advanced in-person marketing programs for the world’s leading brands. More than half of the Fortune 500 use Splash to streamline event marketing execution and optimize performance. From simplifying event asset creation to capturing attendee insights and measuring event impact, Splash enables marketers to reach and connect with target audiences in-person, efficiently scale event programs, and connect event-driven engagement to business results. Headquartered in New York, Splash is a privately held company founded by Ben Hindman and Brett Boskoff, with investors including Ascent, SMC Capital, Spark Capital, BoxGroup, Maveron, Lerer Ventures, Great Oaks, Red Sea Ventures, and ScaleUp.

Company Supervising Team

Company Admin


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments InvolvedCustomer Service
Data Management
Product Design & Development
Software Design & Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019


  • October 16, 2019


  • October 17, 2019


Key Milestones & Project Process

  • October 14, 2019 - Understanding Splash, Interview preparation

    Students will meet with project supervisor and champion to understand the Splash software and why we are considering this new product.Then, students will use this preliminary info to create discussion guides for stakeholder and user interviews, as well as a set of questions for a market analysis.

    Suggested Deliverable:

    Interview discussion guides and market analysis prompts

  • October 14, 2019 -

  • October 16, 2019 - Research and analysis

    Students will conduct a number of interviews with users and key internal stakeholders, and complete a market analysis. 

    Suggested Deliverable:

    Research findings and recommendations

  • October 16, 2019 -

  • October 17, 2019 - Create and present product pitch and go to market strategy

    Students will create a product pitch and go to market strategy and then present it to a small panel of stakeholders.

  • October 17, 2019 -