Capstone – Project Charter

Provide Success Coach Resources to Businesses

A Collaboration Between

Engagement Synopsis

The project will be to provide marketing and strategic planning resources for Goodwill Industries WeConnect program. WeConnnect is a fee based resource to local businesses which provides an on-site employee success coach who assist with connecting community resources to help solve workplace stability barriers.


  • Goodwill Industries of Michiana, 1805 Western Avenue, South Bend, IN  46619


  • Understanding of workforce retention issues


  • Strategies to assist in employee retention, applied marketing and product development initiatives

Company Information

CompanyGoodwill Industries of Michiana
StageLarge Enterprise
Hiring Potential

Company Overview

Goodwill is a not for profit organization whose primary focus is on workforce development solutions for individuals who have barriers to employment.

Company Supervising Team

VP of Mission Advancement


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Talent Management
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 5, 2020 - Consulting Report

    The focus will be for students to provide Goodwill with an “outsiders” perspective on the Success Coach program.  Evaluate its value (ROI) to businesses through employee retention increases, bring suggestions of additional “value added” services that might be incorporated into the program.

    Suggested Deliverable:

    provide a “consultants” view of the Success Coach services with ideas and observations for growth.