Capstone – Project Charter

Replicate Success in New Regions

A Collaboration Between

Engagement Synopsis

Hurry Home needs help preparing for expansion and replicating the success they’ve experienced in South Bend, Indiana. They’re looking to develop a rubric that they can use to prioritize new markets and regions for expansion. They expect that this will include a competitive analysis with focus on similar business models to learn what has been most successful when scaling this type of real estate financing solution elsewhere in the country. They would like help identifying the ideal location for expansion based on the need for this type of financing and the presence of demand/opportunity zones. Example metrics to consider for the analysis are demographics, pricing, and turnover. Ultimately, the company wants a help defining a growth strategy based on your preliminary research of ideal regions to launch. After you select the ideal new region, Hurry Home would like assistance assembling a preliminary launch and marketing strategy so they can begin taking advantage of the opportunity this year.  Students who enroll in this course will:
  • Gain experience defining a real startup expansion strategy considering limited resources
  • Assess opportunities to replicate success in new regions
  • Build a formal launch plan to take advantage of opportunity in new region
  • Work with a social enterprise that directly impacts the lives of people in their school’s city
  • Explore creative ways to market to an under-served demographic
Prerequisites: This opportunity is open to everyone, especially those who appreciate and want to learn more about the Real Estate Finance market. Any previous experience administering market research, ideating growth strategies, and/or developing marketing plans is a plus. PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in South Bend, Indiana. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document. 

Company Information

CompanyHurry Home
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Hurry Home offers a new path for renter families to own the homes banks cannot make mortgages for, while providing property investors an effortless investment vehicle with boosted returns. Homeownership is still the primary way that American families build wealth, yet many people are unable to pursue it. With Hurry Home, buyers build protected ownership, and seller/landlords earn higher returns than conventional rentals with no maintenance/repair effort.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 SPRING – MBA Interterm (IMPACT)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2019 - 03/05/2019)
Departments InvolvedCorporate Social Responsibility
Data Management
Growth Strategy
Reporting, Financial Planning & Analysis
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • October 30, 2019

    Collaboration request published. Companies may express interest in participating.

  • January 2, 2020

    School faculty will begin interviewing interested companies and discuss project ideas.

  • February 2, 2020

    Final date for companies to express interest in participating.

  • February 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 5, 2020

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process