Capstone – Project Charter

Sales Growth Approach

A Collaboration Between

Engagement Synopsis

BlockApps is a fast-growing enterprise software company that leverages the power of blockchain through its main product - BlockApps STRATO - which is a leading platform for Enterprise networks. As the company prepares to grow, they're hoping to leverage Notre Dame MBAs to analyze the future of the sales strategy based on initial traction with current customers, current market position, and current enterprise blockchain environment. The end-goal is to produce a sales strategy deck, market analysis (based on key industry focuses), and 1,3,5 year sales-growth plan.


  • 109 S 5th Street, Brooklyn, NY 11249 - 4th Floor


  • Familiarity with blockchain technology and business models would be helpful
  • Interest in administering market research
  • Background with sales strategy


  • Students will know how to prepare a market analysis
  • Students will understand the basics of blockchain technology
  • Students will understand how to apply blockchain technology to existing business models and processes
  • Students will know how to design a sales plan and organize sales projections
  • Students will know how to prepare a sales team for growth and scale

Company Information

CompanyBlockApps, Inc.
HQNew York
StageEstablished Startup
Hiring PotentialFormal Internship

Company Overview

BlockApps is the leading provider and innovator of technology for programmable business networks through our platform, BlockApps STRATO. The BlockApps ecosystem includes software startups, IT and professional services’ firms, industry owned businesses and Fortune 500 corporates. Founded in 2015, BlockApps has created several industry innovations including the launch of Blockchain as a Service (BaaS) with Microsoft, founding the Enterprise Ethereum Alliance (the world’s largest open standard blockchain organization) and being the first blockchain company to partner with all major cloud platforms (Azure, Amazon Web Services, Google Cloud Platform).

Company Supervising Team

Company Admin

Mark Caraway

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments InvolvedData Management
Growth Strategy
Reporting, Financial Planning & Analysis
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019


  • October 16, 2019


  • October 17, 2019


Key Milestones & Project Process

  • October 14, 2019 - Analysis of BlackApp's Product & Business Model

    1. What is the BlockApp Product?
    2. Who are the current BlockApps customers?
    3. What roles within the business is BlockApps working with?
    4. How are they serving these customers?
    5. How are they generating revenue?
    6. How do they price out their product and services?
    7. Deep dive on specific customer use-case.

    Suggested Deliverable:

    Create a Q&A guide to discuss with company personnel to discuss any gaps in understanding of the product and business model.

  • October 14, 2019 -

  • October 16, 2019 - Sales Strategy & Channels Analysis

    1. Do any companies present interesting opportunities for partnerships?
    2. What additional channels can the company tap in order to scale more effectively?
    3. Where does the company hope to be in 1-3-5 years from a sales perspective?
    4. How will the sales process, team, and structure need to change in order to address these changes?

    Suggested Deliverable:

    Present understanding of existing sales strategies and how you plan to finalize the project deliverables tomorrow by adding an industry-focused analysis

  • October 16, 2019 -

  • October 17, 2019 - Industry-Focused Sales Growth Analysis

    1. Select the Industry(s) to focus on:
      • (a) Agriculture,
      • (b) Travel,
      • (c) Healthcare/Pharma,
      • (d) Energy,
      • (e) Financial Services
    2. What are the key killer apps for blockchain in this industry?
    3. Who do we need to target? (Types of Companies/Roles Within Business)
    4. How do we pitch them this opportunity?
    5. What challenges will we face?

    Suggested Deliverable:

    Industry Overview Deck & Sales Strategy Deck (for the go-forward) *Note: These deliverables are going to be used for investor pitch decks, including:

    • Market Analysis
    • 1-3-5 Year Sales Growth Plan
  • October 17, 2019 -