Capstone – Project Charter

The Role of Social Media in Real Estate Marketing

A Collaboration Between

Engagement Synopsis

Today it can be said that the real estate sector is also affected by this transformation of social media and that it has developed new business models that include social media.   This project will include research from students on how social media has changed the real estate market along with the changes social media has brought to real estate. Students will learn how Potential buyers and sellers research and rate agents, mortgage company and others by posting reviews, reading reviews and viewing pictures and videos to learn more about who might be best serve their needs.     What are some of the practices someone in the industry can take to target these changes: (below are examples)
  1. Take the traditional flyers that used to be placed on the property or attached to the sign in the front yard and instead post them online.
  2. Use a digital flyer to target the home buyers or sellers you are looking to attract on social media.
  3. Use the power of Facebook Live to broadcast property tours and open houses, drawing more attention not only to the home but also to the work agents are having fun doing.
Students will be required to make their own fictitious real estate company and provide different marketing techniques based on their chosen demographic area and present them in phases to the entire class throughout the course and allow for collaboration between one another.

Company Information

CompanyKhawatmi Lending
HQNew Jersey
StageSmall Business
Hiring PotentialFormal Internship, Entry Level Full-Time

Company Overview

Mortgage Lending including real estate consulting, and assisting new real estate entrepreneurs in building a business with marketing, social media and overall perfecting their craft

Company Supervising Team



[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments InvolvedCustomer Service
Data Management
Legal, Regulatory, Compliance
Mergers & Acquisitions
PR & Communications
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019


  • October 16, 2019


  • October 17, 2019


Key Milestones & Project Process