Capstone – Project Charter

Tackling loneliness and isolation by connecting kindred spirits for mutual support

A Collaboration Between

Engagement Synopsis

We are the most connected society in history, yet we are the most disconnected and isolated society in history. We launched Kindred Us to connect people to support one another, building a society of caring instead of a society of counting. We are tackling major societal issues such as obesity, chronic illness, addiction, coping with divorce, caregiver support, veteran transitions to civilian life, recidivism, and more. We are experimenting with marketing against specific verticals. We need to build a conversion funnel, develop a sales and partnership strategy including employer benefits, strategic brand alliances, non-profits and federal and state government. We also need a product road map to create a platform that facilitate people connecting and thriving with resources related to their specific journey.


  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.


  • Any required pre-reqs? What should the students know in order to be successful in this engagement?


  • If successful, what will the students learn?

Company Information

CompanyKindred Us
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship

Company Overview

Kindred Us is tackling feelings of isolation and loneliness, which have reached epidemic proportions. Today, the technology that connects us also contributes to feelings of loneliness and despair, as so many sites are filled with vitriolic interactions, social media curates everyone's seemingly fabulous life, and real, authentic relationships seem fewer than in the past, making it harder for each of us to contend with the real challenges we face on a daily basis. We believe that by connecting people with similar interest who are also on similar journeys, their empathy and mutual support will help them both achieve more through confidence, accountability, and empathy. The potential impact is massive, but some of the most critical areas we will be focusing on are: - Depression and anxiety - Obesity, diabetes and weight loss - Addiction including nicotine, alcohol and opioids - Coping with Divorce - Elder care and supporting widows and widowers - Veteran transitions - Recidivism - Challenges of being a caregiver - Chronic illness And many more. We are on a mission to connect people with purpose to support a more empathetic, happier and supportive society.

Company Supervising Team



[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments Involved
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process