Capstone – Project Charter

Target Audience Profiling and Marketing Strategy Development

A Collaboration Between

Engagement Synopsis

Upstate is a software startup that builds tools to help the public, nonprofits and lobbyists track state legislation in the North Carolina General Assembly (NCGA). The NCGA is only in session from January 30th to July 7th (ish) this year. They will be rolling out our new tracker in March and they are looking for helping in driving sales through a lean marketing strategy. They plan to release new features in March, which will further enhance their value proposition and hopefully convert interested parties into customers. They need help further segmenting and targeting the different audiences they serve. They also need help better understanding how to connect with their customers and covert interested parties into paid users. Students who enroll in this course will:
  • Understand the importance of state government and its impact on individuals and local businesses 
  • Get a feel for the workflow of lean, agile software product development 
  • Gain a greater understanding of state legislatures and the industries that surround them
  • Gain a greater perspective on the legislative process
  • Utilize design thinking to arrive at resolutions
  • Gain insight into strategic decision making for companies serving a civic purpose 
Prerequisites: This opportunity is open to everyone, but it would be particularly valuable for students that are interested in public policy and state government. It would also be particularly helpful if you’re generally aware of how state political systems typically operate and the process they use to pass legislation. PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in Raleigh, North Carolina. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document.

Company Information

HQNorth Carolina
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Upstate is a lightning fast and super simple tracker for tracking state policy in the North Carolina General Assembly. They are focused on revolutionizing the way state legislation is tracked by constituents. Version 1 of their software allows individuals and businesses within the state of North Carolina to receive instant notifications when bills are updated. It provides users with the ability to set up custom alerts based on specific words and phrases in order to help ensure users have timely access to the right information.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 SPRING – MBA Interterm (IMPACT)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2019 - 03/05/2019)
Departments InvolvedCustomer Service
Growth Strategy
Org Culture, D&I
Research & Development
Software Design & Development
File Attachments

School Supervisors



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There are currently no students assigned.

Collaboration Timeline

  • October 30, 2019

    Collaboration request published. Companies may express interest in participating.

  • January 2, 2020

    School faculty will begin interviewing interested companies and discuss project ideas.

  • February 2, 2020

    Final date for companies to express interest in participating.

  • February 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 5, 2020

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process