Capstone – Project Charter
Use live messaging/conversation data to understand brand affiliation
A Collaboration Between
Company Supervising Team
Course Info & Engagement Details
|School||The International Accreditation Council for Business Education (IACBE)|
|Engagement Format||Live Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.|
|Program||Virtual Case Competition|
|Course||IACBE Fall Virtual Case Competition|
|Students Enrolled||40 (10 schools, 7-undergrad programs, 3-grad)|
|Meeting Day & Time||n/a|
|Student Time Commitment||4-7 Hours Per Week|
|Company Time Commitment||2 Hours|
|Duration||2 weeks (11/04/2019 - 11/16/2019)|
There are currently no students assigned.
September 19, 2019
October 18, 2019
SCHOOL REGISTRATION CLOSED & PROJECT DETAILS FINALIZED
October 30, 2019
STUDENTS ARE PROVIDED ACCESS TO THE OFFICIAL LIVE BUSINESS CASE. Note: Students and faculty should absolutely not reach out directly to munevo during the competition outside of the designated time for the kickoff webinar and office hours session. You’ll have time to ask questions then. In order to be most equitable, we want to provide each team with the same information and access to the company.
November 4, 2019
November 12, 2019
STUDENTS TEAMS COMPLETE 30-MINUTE OFFICE HOUR SESSION WITH COMPANY. Schedule your 30-minutes on November 11th or 12th using the following link: www.calendly.com/claudiuleverenz
November 15, 2019
FINAL DELIVERABLES UPLOADED – 10-MINUTE RECORDED PRESENTATION & 2-PAGE EXECUTIVE MEMO (+Appendix) Send final video and presentation links to [email protected] by 5:00 PM ET
November 26, 2019
Key Milestones & Project Process
February 14, 2020 - Understand Mei's Current Product & Data Model
- What does Mei do?
- How does it collect data?
- From whom?
Prepare for a kickoff discussion with Mei
March 6, 2020 - How can Mei use their data from an advertising perspective?
- What correlations can Mei draw using their data?
- How is the data visualized to-date?
- What’s the use-case for this data from an advertising perspective?
- How valuable is the data? Who would want to use this data? How much would they be willing to pay for access?
Prepare an overview of Mei’s product extension into advertising
April 3, 2020 - Propose Product Strategy for Go-To-Market
- How can the data be better visualized for the purposes of advertisers?
- What are advertisers looking for?
- What information needs to be included?
Propose sample dashboard based on Mei data and query results that addresses the needs of advertisers
May 8, 2020 - Outline Business Plan
- What’s the problem?
- What’s the product? How does it solve the problem?
- Who’s the target audience? What’s the market size?
- Who are the key competitors?
Final Business Plan Presentation