Capstone – Project Charter

User Acquisition Strategy Testing and Development

A Collaboration Between

Engagement Synopsis

License to Drift (Drift) is targeting Q4 2016 to start its beta test and Spring 2017 for its broader launch. The brand needs to develop and test creative user acquisition strategies that will encourage the target demographic(s) to visit its landing page and register for the site. Since an official launch strategy requires a lot of planning, Alexandria wishes to position this project as laying the ground work for future user acquisition at Drift. Throughout this project, your main objective will be to:  
  • Craft and test unique strategies that will drive the future growth of the platform
 
  • Use this preliminary data/information to help develop Drift’s overall social media strategy
  Since the founder, Alexandria, will be launching in early 2017, she does not truly know what user acquisition strategies will be the most effective in driving unique visitors to the site. Not only that, Alexandria also needs to figure out how to convert these interested leads into users through registration. That is why she needs your help!

Company Information

CompanyLicense to Drift
HQNew York
RevenueUnlisted
Employees1-5
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://licensetodrift.com/

Company Overview

License to Drift helps consumers plan travel around events and experiences aligned with their interests. We believe in the power of travel to awaken empathy, foster inclusion, and heal divisions in society. We encourage and facilitate travel in a way that is authentic to our consumers, while blending the familiar (i.e. activities aligned with consumer hobbies and interests) with the unfamiliar (i.e. a new destination or culture). The central criterion for our trip recommendations is experiences aligned with our users’ passions. This allows travelers to discover new locales where they can make meaningful connections.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUser Acquisition Strategy Testing and Development
Engagement Format -
Program
CourseUser Acquisition Strategy Testing and Development
Level
Students Enrolled
Meeting Day & Time
Student Time Commitment Per Week
Company Time Commitment
Duration ( - )
Departments InvolvedMarketing
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Students

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Collaboration Timeline

Key Milestones & Project Process