Capstone – Project Charter

User Experience Analysis & Recommendations

A Collaboration Between

Engagement Synopsis


CapSource would like Consult Your Community business analysts to do a deep dive on their user experience to assess where CapSource should take their platform next. Analysts will explore additional resources and tools CapSource can build into their platform by conducting user experience interviews, focus groups, and competitor analyses. If time permits, analysts may also develop a go-to-market strategy to help CapSource reach more students with its new platform.

Relationship History

Sammy Popat of UM Ventures connected us with CapSource. This is the first engagement between Consult Your Community and CapSource.

Primary Objectives

  • Research helpful tools and features for CapSource to build into their platform
  • Recommend platform improvements and construct mockups based on those improvements
  • If time permits, design a go-to-market strategy for the new and improved platform

Project Benefits

Benefits to Client: CapSource will receive approximately 100 hours of consulting services. They will receive recommendations on how to improve their platform design and tools. They will also receive recommendations on how to take the new platform design to market, if time permits.
Benefits to CYC Team: CYC business analysts will receive client experience and be able to apply their skills and education towards a meaningful project. They will learn how to conduct and apply findings from focus groups, user experience interviews, and competitor analyses. They will also learn how they can get the most out of their own experiential learning opportunities.

Company Information

CompanyCapSource Education
HQNew York
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUniversity Of Maryland
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramConsult Your Community
CourseUMD Consult Your Community (CYC) – Spring 2020 Consulting Engagement
Students Enrolled30
Meeting Day & TimeMonday - Friday
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration13 weeks (02/17/2020 - 05/11/2020)
Departments InvolvedGrowth Strategy
Research & Development
Software Design & Development
File Attachments

School Supervisors

There are currently no supervisors assigned.




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Collaboration Timeline

  • January 1, 2020

    Last date for companies to express interest and finalize the Statement of Work (SOW)

  • February 17, 2020

    Project Kickoff: CYC teams will contact Host Companies to schedule a kickoff meeting

  • March 9, 2020

    Industry Presentation: Student groups to present

  • April 6, 2020

    Mid-Semester Deliverable Presentations: Student groups to present

  • May 11, 2020

    Engagement End / Final Deliverable Presentations: Student groups will present their final deliverable’s, Host Companies have been invited to this event at the University of Maryland College Park.


Key Milestones & Project Process

  • March 16, 2020 - UX Research Planning & Interviews

    CapSource would like you to help research their current UX for all stakeholders (Students, Educators and Companies).

    1. Immerse yourselves in the CapSource website, learn about the products and services offered. Make sure you ask any questions you have!
    2. Design an effective interview guide to learn from existing platform users
    3. Work with CapSource to establish an acceptable interview list for the interviews or focus groups. This can consist of brand new people that have never used the platform to CapSource’s power users!

    Suggested Deliverable:

    Document and synthesize the results, provide a detailed analysis to CapSource to describe the current landscape based on the research conducted.

  • March 30, 2020 - Competitive Analysis

    1. Conduct a competitive analysis to help CapSource understand the market and any potential competitors.
    2. Leveraging the UX Research combined with the Competitive Analysis, draw insights and patterns from the research to detail the competitive landscape

    Suggested Deliverable:

    Provide CapSource with a detailed report of the research conducted through the Competitive Analysis, make sure to leverage insights from the UX research!

  • April 13, 2020 - Platform Improvement Recommendations

    Now that you have done a deep dive into CapSource’s products and services, analyzed competitors and conducted UX research, it’s time to bring it all together!

    Questions to get you thinking, you are not limited to just these:

    1. What recommendations can you provide to CapSource about their platform?
    2. What new features can CapSource add
    3. Which features should CapSource change or takeaway?
    4. How can CapSource leverage its product to create a strong competitive advantage in the higher education marketplace?

    Suggested Deliverable:

    Provide CapSource with recommendations based on your analysis of the company so far. CapSource is looking for a detailed report including recommendations, findings and results from the project. Make sure to use the data collected cohesively to give CapSource a comprehensive idea of the benefits and impact of taking action on your recommendations.

  • May 4, 2020 - Go-to-Market Strategy Development

    CapSource would like to implement your new platform recommendations!

    1. How would they go about doing that?
    2. How should CapSource approach a go-to-market strategy for your recommendations?

    Make sure you touch on all aspects of going to market from development, implementation, marketing, sales, pricing etc.

    Suggested Deliverable:

    CapSource is looking for a detailed go-to-market strategy for the new platform recommendations you provided them.