DoorDash Market Analysis & New York Tri-State Area Growth Assessment

Case Synopsis

DoorDash is looking for an in-depth analysis of its marketing strategies to help improve their overall marketing through various digital efforts. DoorDash wants to optimize its entire marketing strategy by analyzing the existing business model and leverage areas of opportunity to better compete with many existing and new entrant competitors into its space. This includes research & analysis related to SEO, Pay-Per-Click (PPC) and Social Media.

Relevant Topics

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Purchasing, Logistics, Supply Chain

Sourcing & Distribution Analysis
Inventory Management
Distribution Optimization

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • gain experience with developing marketing campaigns
  • conduct research on local competition, and devise a strategy to unseat incumbent players.

Company Overview

TaglineDoorDash enables businesses to provide its customers with local delivery services.
# Employees500-2500
Hiring Potential
  • Formal Internship
  • Entry Level Full-Time
  • Upper Level Full-Time
Growth StageMedium Business
Funding StatusPhilanthropic/Donor/Grant-Based
Funding Size500,000,000+
DescriptionDoorDash is a technology company that connects customers with their favorite local and national businesses in more than 800 cities across the United States and Canada. It empowers merchants to grow their businesses by offering on-demand delivery, data-driven insights, and better in-store efficiency, providing delightful experiences from door to door. By building the last mile delivery infrastructure for local cities, DoorDash is bringing communities closer, one doorstep at a time.

Project Resources

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