Development of Marketing & Fundraising Strategy

Case Synopsis

Our primary goal with this collaboration is to develop fundraising and marketing campaigns and strategies, particularly as it can be used in acquiring donors/supporters, general fundraising, and program-specific fundraising.  For marketing, we hope to develop a more effective website and marketing campaign.  For fundraising, we would like to identify foundations or corporate donors to request a donation from and develop materials to be used in our donation solicitations.

Relevant Topics

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Operations

Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

Org Culture, D&I

Diversity Assessments
Inclusion Protocols
Training & Development

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Students will gain exposure to fundraising initiatives within a non-profit organization.
  • Students will develop grant writing skills
  • Students will be asked to think critically about who would make for the best donors.
  • Students will gain an appreciation for how marketing initiatives for non-profits differ from that found in for-profit organizations.

Company Overview

NameCommunity Services Agency
TaglineCSA “empowers individuals and families to become self-sufficient through advocacy, results based programs and community partnerships in northern Nevada.”
HQNevada
RevenueUnlisted
# Employees100-500
Hiring Potential
Growth StagePre-Revenue Startup
Website
Funding StatusUnfunded
Funding SizeUnfunded
DescriptionCSA is a private, nonprofit Community Action Agency (CAA). For more than 50 years, CSA has been at the forefront of providing services to address the needs of the working poor, low-income residents of Washoe County and northern Nevada. Our service operations place us as one of the largest private human services agencies in northern Nevada with a focus on low-income and hard-to-serve clients. CSA collaborates with a variety of partners, representing local, state and federal governments, as well as community and advocacy groups, policymakers and low-income leaders, to provide and administer a variety of federal, state and local programs and services to improve the lives of an average of 4,000 low-income individuals/families (those earning between 0-200% of the Federal Poverty Level) annually in our community, through Early Childhood Education Programs (Early Head Start/Head Start), Workforce Development Programs, Income and Asset Building Services, Income Tax Preparation Program, Energy Programs, and Housing Services. In addition, CSA, through its development subsidiary, Community Services Agency Development Corporation, has developed 16 complexes of affordable and senior housing over the past 20 years.
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