Go-To-Market Strategy for Classavo for the Indian Market

Case Synopsis

Classavo is researching expansion in the Asian education sphere. We are already being used in Singapore but entry into the Indian market is inevitable as per the need and opportunity that arises there. India with it's beaming young population emphasizes education heavily as a culture to rise up professionally. There are over 147 million students in higher education compared to 24 Million students in North America. They have caught up with logistical and IT infrastructure to be able to take advantage of resources like Classavo. There will be 3 parts to the Research Project that will tie the proposal together. 1. Understanding and learning the cultural, psychological sphere in India with respect to Education and life. What are the strength and weaknesses? Providing a holistic background of the ground realities to build the strategy upon. 2. 'Product-market fit' eg. Do we need language localization on the platform to serve the population? How are textbooks or content absorbed? Who can be key content partners for Classavo? Pricing analysis, etc. 3. Does it make 'Fin-sense'? What is the projected revenue, expenses how fast can we grow? What are the funding requirements? Who are education-focused VCs or Angels that should be connected with?


  • Have an acquired understanding of the Indian education system and the differences in comparison with US system
  • Learn to pitch the idea with a comprehensive pitch deck with not more than 15 slides
  • Familiarity with basic consolidated financial statements, ability to prepare forecasts [good resource: Liveplan.com]

Relevant Topics

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing


Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Software Design & Development

MVP Design & User Testing
Systems Integration
Technology Roadmap Planning

Learning Objectives

  • Ability to vet ideas
  • Ability to do marketing, financial and technology research to determine the viability of the business
  • Increased self-confidence in following instinct or pursuing an idea
  • Ability to persuade and convince if the idea is good or bad
  • Good communication skills combined with a technical basis

Company Overview

TaglineYour Virtual Teaching Assistant
HQNew York
# Employees5-10
Hiring Potential
  • Follow-on Projects
  • Formal Internship
Growth StageHigh-Growth Startup
Funding StatusUnlisted
Funding Size1,000,000 - 3,000,000
DescriptionClassavo provides professors and students vital intel about their learning objectives effectively.

Project Resources

There are no resources currently available

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