GTM Strategy for innovative new real estate software platform

Case Synopsis

We are a new start-up looking for collaboration on our GTM Strategy.

Relevant Topics

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes


Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Gain experience in developing a go-to-market strategy, touching on each corner of our business.
  • Get an introduction to the fast-paced world of an early stage startup.
  • Understand how to align product strategy, competitive intel, and growth tactics on the fly.

Company Overview

TaglineBest way to find a new home
# Employees5-10
Hiring Potential
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
Growth StagePre-Revenue Startup
WebsiteStealth Start-up
Funding StatusSeed Stage
Funding Size<100,000
DescriptionThe best way to find the perfect home! Shimbly is a real estate discovery platform that leverages AI & Machine Learning to deliver curated results, and facilitates the user journey from the beginning of a buyer's home search to the day they sign on the dotted line. Shimbly is looking for scrappy, creative people to help solve business problems, and will be looking to staff up post-launch.

Project Resources

There are no resources currently available

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