Customer Discovery & Go-To-Market Analysis

Case Synopsis

Prompt’s mission is to make students better writers. We are well known for college admissions essays (and have provided feedback on more than any other college essay-focused company in the US to-date). This year, the platform will be used by 400 organizations to work with tens of thousands of students on more than 30,000 essays. Since founding, the company has generated over $1.5M in revenue and has officially delivered helpful feedback to students that have written over 200,000 essays by leveraging a team of elite network of Writing Coaches provided feedback on the content. We just launched a Writing Coaching Subscription product aimed at high school and college students to improve writing skills. The product is a Virtual Writing Center that works how students work – even the procrastinators. For $599 per year or $75 per month, students get 6 credits to use on the following:

  • Coaching calls (2 credits) – a 15-20 minute call with a Writing Coach to help you get started with your writing (i.e. you upload the assignment and discuss a strategy for approaching writing the essay)
  • Quick Reviews (1 credit) – The 2-3 most important things you can do improve your essay within the amount of time you’re willing to spend to fix it (e.g., here’s what you can do in 30 minutes…). The review is returned within a few hours and focused on the content and structure of the writing (as opposed to grammar).
  • Detailed Review (3 credits) – A complete review of the essay returned within 24 hours, focusing on content, structure, and grammar (i.e. will contain sentence-level suggestions).
  • We’re thinking about growth – our target is to get 1,000 subscribers this year. Here are some of the questions we’re thinking through that the students could work on as part of their project(s). Ideally, students would conduct surveys, focus groups, and deep-dive interviews with people in the target customer segments.

Relevant Topics

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Company Overview

TaglineMaking people better writers
HQNew York
# Employees50-100
Hiring Potential
  • Formal Internship
  • Entry Level Full-Time
  • Upper Level Full-Time
Growth StageEstablished Startup
Funding StatusUnlisted
Funding SizeUnlisted
DescriptionPrompt’s mission is to make people better writers. We do this in three ways: (1) software for educators to efficiently grade and provide feedback on essays, (2) tools to guide people through developing and structuring content, and (3) writing tutoring at scale provided by Prompt's network of writing tutors or the staff of any organization. Prompt's SaaS products and writing tutoring services are used by hundreds of organizations and thousands of students.

Project Resources

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