Product Research and Strategy for New Market

Case Synopsis

Splash is an event marketing platform that helps companies meaningfully execute, measure, and scale their event programs. We have a broad user base that ranges from Facebook and Amazon to Madewell and Equinox to Refinery29 and The New York Times. While we've traditionally focused on the marketers and event planners at organizations such as these, now we want to focus on their guests. We want to leverage Notre Dame MBAs to help us develop a product that allows our users to easily and effectively communicate with their attendees as their event approaches.

REQUIRED PREREQUISITES

  • An interest in user research and market analysis
  • An understanding of enterprise software and event technology is helpful but not required

Relevant Topics

Customer Service

New Business Opportunity Assessment
New Product/Service Development
Customer Discovery/Interviewing

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Operations

Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Software Design & Development

MVP Design & User Testing
Systems Integration
Technology Roadmap Planning

Learning Objectives

  • Students will learn how to conduct and synthesize user and market research.
  • Students will learn how to tell a compelling story and outline a product strategy based on their findings.

Company Overview

NameSplash
TaglineEnd-to-end event marketing technology
HQNew York
RevenueUnlisted
# Employees100-500
Hiring Potential
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
Growth StageEstablished Startup
Websitehttps://splashthat.com/
Funding StatusUnlisted
Funding SizeUnlisted
DescriptionSplash is a technology company that powers advanced in-person marketing programs for the world’s leading brands. More than half of the Fortune 500 use Splash to streamline event marketing execution and optimize performance. From simplifying event asset creation to capturing attendee insights and measuring event impact, Splash enables marketers to reach and connect with target audiences in-person, efficiently scale event programs, and connect event-driven engagement to business results. Headquartered in New York, Splash is a privately held company founded by Ben Hindman and Brett Boskoff, with investors including Ascent, SMC Capital, Spark Capital, BoxGroup, Maveron, Lerer Ventures, Great Oaks, Red Sea Ventures, and ScaleUp.
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