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Product Research and Strategy for New Market
- An interest in user research and market analysis
- An understanding of enterprise software and event technology is helpful but not required
New Business Opportunity Assessment
New Product/Service Development
Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization
Process Design Review
Inter-Departmental Efficiency Assessment
Product Design & Development
Software Design & Development
MVP Design & User Testing
Technology Roadmap Planning
- Students will learn how to conduct and synthesize user and market research.
- Students will learn how to tell a compelling story and outline a product strategy based on their findings.
|Tagline||End-to-end event marketing technology|
|Growth Stage||Established Startup|
|Description||Splash is a technology company that powers advanced in-person marketing programs for the world’s leading brands. More than half of the Fortune 500 use Splash to streamline event marketing execution and optimize performance. From simplifying event asset creation to capturing attendee insights and measuring event impact, Splash enables marketers to reach and connect with target audiences in-person, efficiently scale event programs, and connect event-driven engagement to business results. Headquartered in New York, Splash is a privately held company founded by Ben Hindman and Brett Boskoff, with investors including Ascent, SMC Capital, Spark Capital, BoxGroup, Maveron, Lerer Ventures, Great Oaks, Red Sea Ventures, and ScaleUp.|
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