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Regional Analysis for Wild Kombucha Expansion
Case Synopsis
Relevant Topics

Account Management

Growth Strategy

Marketing

Product Design & Development

Purchasing, Logistics, Supply Chain

Sales & Business Development
Learning Objectives
- Students will help craft customer acquisition strategies.
- Students will consider ways of expanding core product distribution to new audiences.
- Students will learn the complexities of distributing refrigerated products.
Company Overview
Name | Mobtown Fermentation |
Tagline | Mobtown Fermentation is a kombucha manufacturer based out of Timonium, Maryland. |
HQ | Maryland |
Revenue | Unlisted |
# Employees | 25-50 |
Hiring Potential |
|
Growth Stage | High-Growth Startup |
Website | https://www.mobtownfermentation.com |
Funding Status | Seed Stage |
Funding Size | 500,000 - 1,000,000 |
Description | Mobtown Fermentation is a health beverage manufacturer based out of Timonium, Maryland. Their primary product is Wild Kombucha, a cause-driven urban spin on an ancient probiotic drink. Sergio Malarin and Adam Bufano grew up making kombucha and other fermented foods including kimchi, sauerkraut, and pickles. When their parents moved to Peru, they left Adam their brewing equipment. He came across the jars and hand bottlers while cleaning out the garage one day, and decided to try brewing. He fell in love with the process and worked to perfect the family recipe over the next 5 years. First friends and family started buying his brew, then some students from Johns Hopkins, and eventually a couple stores were asking for it. Knowing that he could not do this alone, he teamed up with Sergio and their childhood friend Sid. |
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What is an #OpenCase?
CapSource #OpenCases are open innovation challenges designed to provide more schools and students with access to experiential learning opportunities. Now, schools all around the world can use our old projects as Case Studies FOR FREE!